Vengo AI is preparing to launch its new B2B SaaS platform and aims to enhance its market visibility while attracting a diverse customer base. The project focuses on developing a comprehensive digital marketing strategy tailored to the platform's unique value propositions. Learners will analyze current market trends and competitor strategies to identify effective user acquisition and lead generation techniques. The project will involve creating a detailed marketing plan that includes social media campaigns, content marketing, and email outreach. By applying classroom knowledge of digital marketing principles, learners will gain practical experience in crafting strategies that align with business objectives and target audience needs.

The project deliverables will include a comprehensive digital marketing strategy document outlining key initiatives for user acquisition and lead generation. Additionally, learners will create a detailed implementation plan for a targeted social media campaign and a content calendar for email marketing. The final deliverables will be presented in a report format, accompanied by a presentation summarizing the strategic approach and expected outcomes.