Project Summary

Aventure Works helps independent business owners and management improve financial and operational performance. We do this primarily through management services, packaged or bundled into defined scope/fixed fee projects and ongoing retainer type relationships. Secondarily, we have developed a productivity tool, our 80/20 Power Grid (tm), and methodology which is as yet not marketed; and for which, we see a larger set of target markets.

We are actively improving our marketing and sales efforts (the website itself, for example, is a work in progress; see Riipen project 8565); primarily around our core services; and, we see potential for the 80/20 Power Grid (tm) to play a role in lead generation for same (as well as for a free-standing product).

Our ultimate goal is to have a coherent marketing strategy, with prioritized tactics (to-do's), that generate leads and cultivates relationships through our buying cycle:

• Creating awareness
• Cultivating interest
• Reinforcing intent
• Closing sales

To accomplish that, we seek to find a partner here on Riipen that can move us forward in some aspects of these goals--if not the entire strategy.

Examples of Deliverables

Examples of deliverables include but are not limited to:

• Identifying key customer segments
• Marketing strategy: (Set of 8) one page of guiding principles, scope of services, target company and decision-maker personas, etc.
• Key messaging concepts, terminology and phrasing
• Branding/rebranding
• New service launch
• New product launch
  

The nature and number of deliverables depend on the level of effort to be determined with course instructor.

***NOTE: we are NOT looking for students to do any prospecting--whether by "cold calling" or "client/prospect interviews".***

Our Commitment

We would prefer a Scrum/Agile approach with clear weekly targets/milestones and weekly check-ins. We are open to working with various tools; our current outsourcing projects use Uberconference (so, if needed, we can record any work sessions) and Github (so we all have a complete record of issues, issue status, scope, and of course document version control).

We are available through telephone, email, chat, video conference on an as-needed basis during business hours. Our expectation would be to have an introductory call with course instructor prior to the beginning of the project.

Why Choose Us

On Riipen, you can create your own project or select a project offered by any company or organization. We believe choosing to work with us is a smart choice, because:

• Your course requirements are important; we can tailor our project accordingly.
• Your students will have the freedom and responsibility to work on meaningful tasks.
• You and your students have your schedules and commitments that might not coincide with ours. Nevertheless, this project is very important to this business venture and although we prefer scheduled check-ins, we will make every effort to be available to the project team on short notice.
• Your students will be working with experienced business professionals. We are entrepreneurs with over 19 years of experience operating our own business, in addition to have worked with successful startups, growth companies, IPO’s and M&A stage companies.
• Your students can expect reciprocity for excellent work. Our network includes solopreneurs, students, small businesses and large: we will be happy to work together again on future projects as well as be professional references and make introductions.