Project Sponsor: Foliage Filipino

www.instagram.com/foliagefilipino

Project Brief/Overview: This student project is designed to grow a specific social media channel for the company. Using organic growth strategies in tandem with content pillars and delivery tactic, the student will learn how to parallel plug and play growth tactics with content to deliver an organic audience experience.

Topic and Case: Marketing, Social Media Growth

Scope: The project is limited only to instagram growth and content ideas/content creation. Growth refers to direct access to the social media account and log in. Content idea and creation is limited to access to the shared drive folder, as well as writing copy for the social media channel.

Target Audience: Primarily millennial women with a medium to high income. Significant disposable income. With an interest or passion for wellness and health.

Goals + Objectives:

• Hit Growth Target set at the beginning of project - set during meetings
• Deliver a cohesive growth strategy - includes strategy, planning, and delivery
• Finalize a clear set of content pillars and content ideas

Constraints & Assumptions:

• Time: Social media growth and marketing is extremely time consuming and project scope can grow exponentially very fast. We should ensure that the project and growth and objectives are SMART.
• Budget: N/A - this is an organic content strategy.
• Assumption: The world is operating as is, and the social media platform does not have any significant changes to accessing users or its algorithm

Timeline:

• ASAP
• Variable depending on student capacity. Can range from:
• 10 hrs/week for 8 weeks or 20 hrs/week for 4 weeks, or flexible

Other key information:

• Role is completely remote, with frequent virtual meetings
• There is opportunity to meet in person if geography permits.

This is the support I can offer:

• Frequent meetings on an as-needed basis
• Strategic guidance
• Guidance and direction on tasks
• Feedback on progress
• Access to most tools
• Access to most data
• Mentorship on best practices