Route 413 Media Marketing is seeking to enhance its brand presence across various platforms by developing cohesive and compelling visual elements. The project aims to create a set of brand visuals that can be utilized for social media, website, and print materials. These visuals should reflect the company's identity and appeal to its target audience, ensuring consistency and recognition across all mediums. The project will provide learners with the opportunity to apply their design skills and knowledge of branding strategies to create impactful visual content. By focusing on a unified theme, the project will help Route 413 strengthen its brand image and communication.

The project deliverables include a comprehensive set of brand visuals tailored for social media, website, and print use. These deliverables should include logo variations, color palettes, typography guidelines, and sample layouts for each platform. Additionally, a style guide document should be created to ensure consistent application of the brand elements across all future projects.