Jocelyn Wells - New Product Launch
Project scope
Categories
Market research Marketing strategy MediaSkills
social media website optimization marketing marketing channel sales brand identity new product development wordpressThe goal of this project is to help bring awareness of my 4th Trimester Guide, effectively marketing it and driving sales from my social media platforms and website and help optimize website (WordPress) to allow for instant download upon purchase.
Our brand identity, including voice and graphic style, is in place and the Guide is ready to go in a downloadable PDF format. Now we need to get the word out that this awesome product exists!
Ideally, deliverables for this project would include:
- Baseline measures of key metrics for each digital channel and recommended growth targets
- Review of strategy for each digital channel
- Recommendations for alternative marketing channels such as LinkedIn, Events, etc.
- Analysis of paid advertising options
- Outline of critical tactics for each channel, taking resource and budget constraints into consideration
- SWOT Analysis & Recommendations
- Recommended all-channel tactical calendar for the next 3-6 months
- Website optimization to allow for instant download of product upon purchase (WordPress)
About the company
Jocelyn Wells is a certified postpartum doula specializing in maternal mental health, breastfeeding support and infant care. With two young kids of her own and extensive training she is ready to help set you up for success and thrive in the postpartum period!