Jocelyn Wells - Marketing Strategy

Hi, I’m Jocelyn. I’m a Guelph-based Postpartum Doula. I have a Master of Arts in Labour Relations and an Honours Bachelor of Arts in Women’s Studies and Global Studies and prior to my doula role, I worked mainly in various facets of HR for both local and global organizations. Who am I? I am here for you. I am empathetic and compassionate. I want to see you succeed and thrive. I will do my very best to make that happen for you! I know that welcoming a baby (or more babies) into your life is one of the most challenging and also rewarding things you can do. Let me help set you up for success. The goal of this project is to create a long-range plan and strategy to build awareness of Jocelyn Wells Post Partum services across the Canadian Market. Our brand identity, including voice and graphic style, is in place. Now we need to let the world know we exist ! Ideally, deliverables for this project would include: Baseline measures of key metrics for each digital channel and recommended growth targets Review of strategy for each digital channel Recommendations for alternative marketing channels such as LinkedIn, Events, etc. Analysis of paid advertising options Outline of critical tactics for each channel, taking resource and budget constraints into consideration SWOT Analysis & Recommendations Recommended all-channel tactical calendar for the next 3-6 months

Jocelyn Wells - New Product Launch

The goal of this project is to help bring awareness of my 4th Trimester Guide, effectively marketing it and driving sales from my social media platforms and website and help optimize website (WordPress) to allow for instant download upon purchase. Our brand identity, including voice and graphic style, is in place and the Guide is ready to go in a downloadable PDF format. Now we need to get the word out that this awesome product exists ! Ideally, deliverables for this project would include: Baseline measures of key metrics for each digital channel and recommended growth targets Review of strategy for each digital channel Recommendations for alternative marketing channels such as LinkedIn, Events, etc. Analysis of paid advertising options Outline of critical tactics for each channel, taking resource and budget constraints into consideration SWOT Analysis & Recommendations Recommended all-channel tactical calendar for the next 3-6 months Website optimization to allow for instant download of product upon purchase (WordPress)