The Siraj Institute is seeking to refresh its brand identity to better align with its evolving mission and values. The current brand image does not fully capture the innovative and inclusive nature of the institute. The goal of this project is to develop a cohesive rebranding strategy that resonates with both current and prospective students, faculty, and stakeholders. The project will involve analyzing the existing brand, researching competitor branding strategies, and identifying key elements that define Siraj Institute's unique value proposition. The team will then propose a new brand identity, including a logo, color scheme, and tagline, that reflects the institute's commitment to excellence and diversity. This project provides an opportunity for learners to apply their knowledge of marketing, design, and strategic communication in a real-world context.

The deliverables for this project include a comprehensive rebranding proposal document. This document should contain a detailed analysis of the current brand, a summary of research findings, and a proposed new brand identity. Additionally, the team will create a presentation to showcase the new brand concept, including visual elements such as a redesigned logo and color palette. The proposal should also include a suggested implementation plan for rolling out the new brand across various platforms and materials.