Content for Lead Generation Website
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Project scope
Categories
Marketing strategy Information technologySkills
website development content writing content creationProject Summary
We are a small team of professional language and communications experts doing business as Ambrose Holt. We are, in this venture, targeting B2B companies with multilingual communication requirements, primarily in any combination of the Russian, English and German languages.
Our ultimate goal is to create a coherent website that generates leads and cultivates relationships through our buying cycle:
- Creating awareness
- Cultivating interest
- Reinforcing intent
- Closing sales
To accomplish that goal, we need professional quality content, the development of which is the scope of this project.
Examples of Deliverables
Examples of deliverables include but are not limited to:
- Marketing strategy: One Page of guiding principles, scope of services, target company and decision-maker personas, etc.
- Key messaging concepts, terminology and phrasing
- Website sitemap (structure and scope)
- Website copy (content)
- Digital assets such as on-site images, videos, animations, etc., as well as downloadable assets in a PDF format (Adobe InDesign source)
The nature and number of deliverables depend on the level of effort to be determined with course instructor.
Our Commitment
We would prefer a Scrum/Agile approach with clear weekly targets/milestones and weekly check-ins. We are available through telephone, email, chat, video conference on an as-needed basis during business hours. Our expectation would be to have an introductory call with course instructor prior to the beginning of the project.
Why Choose Us
On Riipen, you can create your own project or select a project offered by any company or organization. We believe choosing to work with us is a smart choice, because:
- Your course requirements are important; we can tailor our project accordingly.
- Your students will have the freedom and responsibility to work on meaningful tasks.
- You and your students have your schedules and commitments that might not coincide with ours. Nevertheless, This project is very important to this business venture and although we prefer scheduled check-ins, we will make every effort to be available to the project team on short notice.
- Your students will be working with experienced business professionals. We are entrepreneurs with over 19 years of experience operating our own business, in addition to have worked with successful startups, growth companies, IPO’s and M&A stage companies.
- Your students can expect reciprocity for excellent work. Our network includes solopreneurs, students, small businesses and large: we will be happy to work together again on future projects as well as be professional references and make introductions.
About the company
We exist to help independent businesses simplify growth through better processes, systems and teamwork.
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