The main goal for the project is to create a market expansion strategy for Histria Books to better focus acquisitions and take advantage of market opportunities for English language books in the U.S. and globally. This will involve several different steps for the students, including:

- Analyzing the current market trends for English language books in the U.S. and globally.

- Identifying potential market opportunities for Histria Books' various imprints.

- Developing a strategy for acquisitions and distribution to capitalize on the identified market opportunities.

- Creating a plan for marketing and promoting the books in the target markets.

- Assessing the potential impact of the strategy on the company's international focus and distribution network.

By the end of the project, students should complete the following list of activities:

- A comprehensive analysis of the current market trends for English language books in the U.S. and globally.

- Identification of potential market opportunities for Histria Books' imprints.

- A detailed market expansion strategy for acquisitions and distribution.

- A marketing and promotion plan for the target markets.

- Assessment of the potential impact of the strategy on the company's international focus and distribution network.

Final deliverables:

- A written report outlining the market expansion strategy and its potential impact.

- A presentation summarizing the key findings and recommendations.

Students will engage with our marketing and sales team to identify market opportunities. Our staff will be available to answer questions and provide feedback as needed.