- Location
- Toronto, Ontario, Canada
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Videography Advertising Digital marketing Lead generation Social media marketing
Skills
Achievements
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Team feedback
Team feedback
Recent projects
Play Forever Graphic Assets Project
The goal of this project is to create graphic assets such as social media content, flyers, logos, brandings, and more to help promote Play Forever's mission of providing structured and accessible recreation, education & mental health services to the youth of Toronto, Ontario. Project Deliverables Design Assets Package: A comprehensive package containing all design assets, including logos, social media graphics, flyers, branding guidelines, and more, delivered in organized folders. Editable Templates Suite: A suite of editable templates for various design assets (e.g., social media posts, flyers) to streamline content creation, provided in formats like Adobe Illustrator or Photoshop.
Video Creation for Play Forever
The main goal for the project is to create engaging and informative videos that showcase the programs and services offered by Play Forever. These videos will be used for promotional purposes to attract more youth to participate in the organization's activities. This will involve several different steps for the students, including: - Researching the different programs and services offered by Play Forever. - Planning and scripting the content for the videos. - Filming and editing the videos to ensure high quality and engaging visuals. - Incorporating interviews and testimonials from current participants to add authenticity to the videos. - Adding subtitles and translations to make the videos accessible to a wider audience. - Creating a distribution plan to ensure the videos reach the target audience. Final deliverables: -- Mp4 or similar format of the video - Raw footage and edited video files.
Video Creation for Play Forever Programs
The main goal for the project is to create engaging and informative videos for the Play Forever programs that will help in promoting the organization's services and activities. The videos should showcase the various recreational, educational, and mental health services offered to the youth of Toronto, Ontario, with a focus on marginalized communities and low-income families. This will involve several different steps for the students, including: - Researching and understanding the different programs and services offered by Play Forever. - Developing a storyboard and script for the videos. - Filming and editing the videos to ensure high-quality production. - Incorporating feedback from the organization to align with their vision and mission. - Creating promotional material to accompany the videos for distribution.
Graphic Content Creation for Play Forever
The main goal for the project is to create videography content in the form of reels and 3-minute YouTube videos that showcase the various programs and services offered by Play Forever. The content should be engaging, informative, and aimed at promoting the organization's mission of providing structured and accessible recreation, education, and mental health services to the youth of Toronto, Ontario. This will involve several different steps for the students, including: - Meeting with Play Forever staff to understand the organization's mission, target audience, and key programs. - Planning and storyboarding the content for the reels and YouTube videos. - Conducting on-site filming at Play Forever's program locations. - Editing and post-production of the video content. - Incorporating feedback from Play Forever staff and making necessary revisions. - Finalizing and delivering the completed video content to Play Forever.
Work experience
Copywriter & Creative Manager
Reshaped Media
Toronto, Ontario, Canada
May 2023 - November 2023
Content Creation and Copywriting: Developing original content and writing compelling copy for various platforms such as social media, websites, blogs, and marketing materials. This involves understanding the brand's voice, target audience, and the specific objectives of each piece of content.
Creative Direction: Providing creative guidance and direction to content creators, including photographers, graphic designers, and video producers. This involves conceptualizing themes, campaigns, and overall visual aesthetics that align with the brandβs identity and marketing goals.
Team Management and Collaboration: Leading and managing a team of content creators, ensuring that all team members are aligned with the projectβs goals and deadlines. Collaborating with other departments, such as marketing, sales, and product development, to create cohesive and effective content strategies.
Brand Strategy Development: Contributing to the development and evolution of the brandβs messaging and identity. This includes understanding market trends, audience preferences, and competitive landscapes to ensure that the content remains relevant and impactful.
Editing and Quality Control: Overseeing the editing process to ensure that all content meets quality standards. This involves proofreading, fact-checking, and making sure that all content is on-brand and aligns with the company's values and objectives.
Creative Director
Genix Consulting
Toronto, Ontario, Canada
May 2022 - Current
Building And Monetizing Audiences With Capturing Video Content For Creators and brands.
My responsibilities are:
1. Handling client communication
2. Creating Video campaigns
3. Creating and direction YouTube Content
4. Setting up a strategy for social media growth
Education
Political Science, Liberal Arts & Professional Studies
York University
September 2021 - Current
Personal projects
Genix Consulting
May 2022 - Current
https://www.genixconsulting.ca/My video marketing agency, Genix Consulting.
Building And Monetizing Audiences With Capturing Video Content For Creators & Brands!