Virtual POCT Marketing Strategy

The goal of this project is to develop a comprehensive marketing strategy for Virtual POCT's new SaaS product, ensuring its successful introduction to the digital healthcare market. To achieve this, students will engage in the following tasks and activities: Marketing Strategy Design : Develop digital marketing strategies, including social media, content marketing, and targeted advertising. Outline branding initiatives to enhance product visibility and credibility. Partnership Opportunities : Identify potential collaborators and partnerships to support market entry and growth.

Market Analysis and Research Plan

Conduct secondary research on sustainability trends in packaging within the industry. Develop and distribute a short online survey to a sample audience (provided by TamaCam) Analyze survey data and compile findings. Benchmark competitors’ packaging practices through publicly available resources. Synthesize insights and recommendations into a comprehensive marketing report for TamaCam's use.