Brand Book expansion and Social Media Brainstorming

This project aims to develop and expand on existing brand book contents to better define who we are as a company and how to reach our target demographics. The project will aim to better define the company identity and help bring awareness to Threads That Thrive and our offerings.

Customer Engagement Emails

We hope to revamp our email marketing to increase engagement with our existing customers. We would like to collaborate with students to create new email campaigns. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Recommending new email campaigns and drafting emails. Considering the subject line, clarity, tone, and length of our emails. Recommending a frequency for our marketing emails. Bonus steps in the process would also include: Recommending email marketing tools.