• Managed sponsorship and partner marketing process by identifying and presenting opportunities, collaborating with core teams to build strategic plans and workback schedules, ensuring timely execution of 10+ strategic initiatives aligned with business objectives.
• Executed key partner activation campaigns in Q4, targeting 200+ businesses in the SMB segment, driving Interac Debit transactions and generating over $5MM in revenue.
• Coordinated logistics and prepared briefing documents for high-impact client hosting events with 1000+ attendees, ensuring seamless execution and supporting long-term business growth.
• Produced 3+ internal blog posts utilizing HubSpot to highlight partner marketing and sponsorship initiatives, enhancing organizational awareness.
• Designed detailed planning one-pagers and post-event reports for key sponsorships, including PNE and Montreal Canadiens, providing strategic insights to inform FY25 planning.
• Collaborated with marketing agencies and MarComm teams to refine campaign creatives and messaging, delivering actionable recommendations to guide FY25 campaign strategies.

• Conducted a competitive analysis of key competitors' and TD's F23-F24 display and social ads, leveraging marketing metrics and creative insights to identify messaging opportunities for F25 planning.
• Validated 400+ HTML banners and Meta Ads for F24 Summer and Fall campaigns, ensuring accuracy and adherence to creative standards, meeting campaign execution deadlines.
• Executed affiliate marketing validations across 20+ affiliate websites, ensuring high-quality content and consistent messaging to strengthen brand integrity and partner relationships.
• Developed creative briefs for digital always-on campaigns, ensuring alignment with TD's brand messaging and marketing objectives.
• Collaborated with SEO and SEM teams using Google SA360 and keyword planner for keyword research and bidding strategies, improving search rankings, and optimizing user search journeys.
• Coordinated on-site content updates and A/B testing for 10 product lines, implementing on-site targeted promotions to increase user engagement and retain brand loyalty

• Developed content calendar strategies for target audiences via market research, ensuring timely delivery of relevant and engaging content pieces.
• Crafted marketing collateral, including one-pagers, copywriting, ad graphics, and blogs, which enhanced brand visibility and audience engagement.
• Built and maintained segmented email lists through HubSpot and LinkedIn Sales Navigator, ensuring targeted outreach to 10,000+ contacts weekly.
• Executed A/B testing on subject lines using previous engagement metrics, resulting in a consistent 35% email open rate weekly.
• Managed email marketing activities, including reviewing drafts, inbox management, and campaign performance monitoring, optimizing email deliverability and KPIs.
• Implemented pre- and post-webinar promotional activities seamlessly by orchestrating email campaigns and coordinating social media posts, maximizing webinar registrations and attendee engagement.
• Led conference planning by monitoring conference tasks and executing pre and post-conference promotions, leading to a streamlined process and a 15% increase in conference attendance.
• Constructed process documents for webinars/conferences through cross-collaboration with the strategy department, improving overall efficiency and coordination of task management and calendar timeline.
Skills: Marketing Campaign Management · Content Marketing · Marketing Automation · Email Marketing · Copywriting · Project Management · A/B Testing

• Strategically planned and executed successful digital marketing campaigns, elevating brand engagement and awareness.
• Managed email marketing campaigns focusing on subject lines and content optimization, yielding improved open and click-through rates.
• Created captivating, interactive social media content via Canva, fostering significant growth in followers and user engagement.
• Effectively employed HubSpot for campaign monitoring and optimization, facilitating data-driven decision-making and improving overall outcomes.
• Proficiently utilized LinkedIn Sales Navigator for lead generation and prospect identification, streamlining outreach efforts and expanding the client base.
• Collaborated with the content team to enhance blog posts, infographics, and videos, resulting in a substantial increase in organic website traffic.
Skills: Canva · Marketing Campaign Management · HubSpot · A/B Testing · LinkedIn Sales Navigator · Email Marketing

• Established and nurtured strategic partnerships with student organizations, resulting in a 30% increase in participation in Wizeprep events and programs.
• Successfully conducted outreach to advisors, department heads, and key campus contacts, resulting in a 20% growth in brand awareness and program visibility.
• Represented Wizeprep at fairs, events, and conferences, managing a booth and engaging with over 500 potential customers, resulting in a 15% increase in leads generated.
• Utilized social media marketing skills to create engaging content and increase brand awareness, leading to a 40% growth in Wizeprep's social media following and online engagement.
• Organized and conducted virtual and in-person campus events, including invigilating practice test events, resulting in a 25% increase in student sign-ups for Wizeprep's prep programs.
Skills: Digital Marketing · Search Engine Optimization (SEO) · Content Marketing · Promotional Marketing · Social Media Marketing

• Developed and executed data-driven go-to-market strategies, overseeing product roadmap and product lifecycle mapping, ensuring timely execution for a successful product launch.
• Conducted market research to analyze market trends and competitor activities, leveraging insights to implement a differentiation strategy on product value proposition and positioning.
• Utilized key marketing analytics to refine targeting, messaging, A/B testing, and channel selection, resulting in higher client acquisition and retention rates.
• Built a database of 100+ prospective companies and executed email outreach campaigns, converting 80% of accounts into qualified leads aligned with the ideal client profile.
Skills: Go-to-Market Strategy · Strategic Planning · Quality Assurance · Email Marketing

• Contributed to a sales process review and optimization project
• Analyzed lead generation strategies, scripts, account management workflow, and messaging
• Developed recommendations to improve sales processes
• Created a database of potential prospect companies using lead-generation techniques
Assisted in commercial planning tasks such as creating account profiles and developing sales campaigns and presentations
• Supported current customer/account management tasks, including providing updates, monitoring industry trends, compiling case study files, and assisting in client onboarding processes
• Delivered a completed list of missing sales processes with a roadmap for development and a revised outreach sequence to 40 lead accounts
• Identified 50 new potential accounts that align with the ideal client profile
• Demonstrated strong analytical skills, ability to identify areas for improvement, and ability to work with cross-functional teams to drive results.
Skills: Lead Generation · Search Engine Optimization (SEO) · Customer Relationship Management (CRM) · Brand Marketing · B2B Marketing Strategy · Project Management

• Established knowledge of the terminology, guidelines, and standard techniques used in sports betting
• Identified and weighed internal and external marketing factors to make better-informed sports betting decisions
• Generated 100+ leads by promoting betstamp's brand image through an effective marketing campaign
• Utilized creative and critical thinking to develop a unique selling proposition for BetStamp's services
• Brainstormed with peers on strategically planning and hosting live events that would maximize the need for BetStamp's services
• Created, designed, and posted engaging social media content to promote BetStamp's services
• Facilitated brand launch through 5+ social media channels to generate traffic on BetStamp's platform

• Co-led the development of the "Tea & Donuts" concept, integrating innovative retail banking with a tea shop environment to elevate the customer experience through biometric authentication and real-time app updates.
• Formulated and executed an implementation plan that included market research, branch redesign, and technology integration to blend digital banking with a physical branch setting.
• Presented the solution to an executive audience, securing a top-five position by showcasing an innovative approach that advanced TD's modern banking strategy.

I am an experienced product launch specialist with a passion for introducing innovative and efficient storage solutions to the market. Recently, I led the successful launch of a modular storage system that received high praise from both customers and industry experts. My strong market research skills, coupled with my ability to develop and execute a comprehensive launch strategy, resulted in a projected 20% increase in sales within the first quarter of the launch. My analytical skills helped me to track and measure launch performance, making adjustments to the strategy as needed. I have a proven ability to work effectively with cross-functional teams, including product development, engineering, and sales. My strong communication skills allowed me to present complex product features and benefits to both internal and external stakeholders. I am expertise in budget management and ROI analysis and always aim to deliver profitable product launches.