Digital Marketing Strategy and Content Creation for Faded Living’s Services

Faded Living is a herbal lifestyle  offering in-person and virtual cooking classes, exclusive dinner parties, retreats and and e-cookbook called Faded Kitchen. We are looking for a student (or a team of students) to help us develop a digital marketing strategy and create engaging content to promote our 2025 services. Our goal is to increase brand awareness and attract our target audience—affluent, diverse women aged 30-64 Project Goals: Digital Marketing Strategy : Develop a content and promotional strategy that aligns with our brand and resonates with our target audience. Content Creation: Produce high-quality digital content for various channels (social media, website, email campaigns) that promotes our services and engages our audience. SEO Strategy: Implement an SEO strategy that helps improve our online visibility, including keyword research, on-page optimization, and local SEO to attract relevant traffic to our website. Campaign Ideas: Generate fresh ideas for virtual and in-person campaigns to promote Faded Retreats, Faded Cooking Classes, and  the Faded Kitchen e-cookbook Target Audience Engagement: Tailor content to reach women aged 30-64, a demographic that values wellness, creativity, and experiences. Content should speak to their interests in health, lifestyle, and cannabis culture. Brand Alignment : Ensure that all digital content reflects Faded Living’s brand values, tone, and aesthetic. The brand colorus include  black (#000000), white (#FFFFFF), blue (#377f8f), light blue (#bcdee0).  Olive (#808000) is used occasionally. About Faded Living: Faded Living offers a unique blend of wellness, food, and cannabis culture. Our services include: Faded Cooking Classes: Monthly infusion classes with Jamaican inspired recipes. Learn to cook delicious cannabis-infused dishes online.           Faded Kitchen: Intuitive Infused Cooking           Faded Remedies: Tinctures & Teas for Wellness Faded Kitchen e-cookbook: Faded Kitchen: 10 Easy Herb-Infused Recipes invites readers to discover the magic of cooking with cannabis. In this heartfelt e-cookbook, I share a collection of Jamaican-inspired dishes infused with bold flavours and therapeutic herbs. From Jerk Cauliflower with infused aioli to Spicy Bruschetta and comforting Veggie Chili, these recipes are designed to be as approachable as they are delicious Faded Feasts: Private, intimate cannabis-infused dinner parties, offering an experience for those looking to elevate their social gatherings. Target Audience: Women aged 30-64, diverse and affluent, who enjoy wellness, cannabis culture, and unique culinary experiences. These women value experiences that are creative, mindful, and empowering. Brand Aesthetic: Faded Living's aesthetic blends calm, luxury, and nature. The brand colors include olive, blue, and black, evoking both sophistication and serenity. Link to Faded Living Photos: https://photos.google.com/share/AF1QipMA6F3jn7oj8xECA4UUkb-CCXyzUU_NeISUv5BYsy7vJN6WB6-QJY7stBMmSHHkDw?key=Vmd6SnM5bDM3OWhIQldjY21ZUmpfV3o4V1hPSkh3 Brand Colours Black - #000000 White - #FFFFFF Blue - #377f8f Light Blue - #bcdee0 Olive - #808000 (occasional)