Lead Generation Project (Phase 1)

Roamlii is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from  Discovery & Promotion , to  Lead & Inquiry Management , (and soon) to  Booking & Scheduling . As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism. Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Roamlii stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Roamlii seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations. Roamlii’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers. With this project, we're looking to revamp our social media strategy, including our content pillars. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services Research opportunities for enhanced Social Media strategies Define an enhanced approach to our content pillars Implement new content pillars and social media strategy Develop a systematic process to continuously review and update our social media deployments, so they require as little time as possible to maintain Bonus steps in the process would also include: Build a catalogue of opportunities to review further down the road

Lead Generation Project (Phase 2)

Pathfinder365 is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from  Discovery & Promotion , to  Lead & Inquiry Management , (and soon) to  Booking & Scheduling . As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism. Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations. Pathfinder365’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers. With this project, we're looking to vastly improve the SEO metrics of our website, as well as our digital backlink strategy. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services Research opportunities for SEO improvement for our website and discovery sites Implement SEO improvements Research backlink opportunities for our website and discovery sites Implement backlink opportunities Develop a systematic process to continuously review and update SEO and backlinks Bonus steps in the process would also include: Build a catalogue of opportunities to review further down the road

Lead Generation Project (Phase 5)

Pathfinder365 is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from  Discovery & Promotion , to  Lead & Inquiry Management , (and soon) to  Booking & Scheduling . As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism. Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations. Pathfinder365’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers. With this project, we're looking to define and develop a webinar strategy to engage with the tourism industry and establish a greater collaborative and allyship presence with small to medium sized Canadian tourism businesses. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services Research webinar deployment methodologies Define the appropriate approach for us to deploy a monthly webinar program that lends towards our lead generation and conversation strategy Implement the webinar program Develop a systematic process to continuously review and update our webinar strategy, so it's an efficient engine to manage, maintain and update Plan out a 12-month cycle of webinar themes Bonus steps in the process would also include: Build a catalogue of webinar themes to review further down the road

Lead Generation Project (Phase 4)

Pathfinder365 is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from  Discovery & Promotion , to  Lead & Inquiry Management , (and soon) to  Booking & Scheduling . As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism. Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations. Pathfinder365’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers. With this project, we're looking to define and develop a high-conversion lead generation and sales funnel strategy. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services Research opportunities for lead generation strategies Define an advanced approach to sales conversions by developing an epic lead generation and sales funnel strategy Implement lead generation and sales funnel strategy Develop a systematic process to continuously review and update our lead generation strategy, so it's an efficient engine to manage, maintain and update Bonus steps in the process would also include: Build a catalogue of opportunities to review further down the road