Comprehensive Weight Management Clinic Development
Will2Well Inc. aims to expand its services by transforming into a comprehensive weight management clinic. The goal is to create a holistic program that integrates nutritional guidance, physical activity plans, and behavioral support to assist clients in achieving sustainable weight management. The project involves researching best practices in weight management, analyzing current service offerings, and identifying gaps that need to be addressed. The team will develop a strategic plan that outlines the necessary steps to transition into a full-service clinic. This project provides an opportunity for learners to apply their knowledge of health sciences, business strategy, and project management in a real-world setting. The focus will be on creating a cohesive plan that aligns with Will2Well's mission and values, ensuring a seamless transition and enhanced client experience.
First Aid and CPR Training Initiative
Will2well Inc. aims to expand its business by establishing a new sub-category focused on providing First Aid and CPR training. The goal is to become an official training partner of the Red Cross, starting from the ground up. This project involves researching the requirements and processes needed to become a certified training partner, developing a comprehensive business plan, and creating a marketing strategy to attract clients. The project will provide learners with the opportunity to apply their knowledge of business development, strategic planning, and marketing. The tasks are closely related and can be completed by a team of business students within a single academic program.
Customized Fitness Plan Development
Will2Well Inc. aims to enhance their personalized fitness and health services by developing customized workout plans and conducting comprehensive fitness assessments. The goal of this project is to create tailored workout plans for different client profiles, ranging from beginners to advanced fitness enthusiasts. The project will involve researching various fitness routines, understanding client needs, and integrating personal training principles. The team will also design a standardized assessment protocol to evaluate clients' fitness levels and track their progress over time. This project will allow learners to apply their knowledge of exercise science, client assessment, and personal training to create practical, real-world solutions.
Zahra Zahed Commercial Website Development
The goal of this project is to create a professional and user-friendly commercial website for Zahra Zahed, a brand that requires an online presence to showcase its products and services. The website should be visually appealing, easy to navigate, and optimized for both desktop and mobile devices. The project will involve tasks such as designing the website layout, developing the necessary web pages, integrating e-commerce functionalities, and ensuring the site is SEO-friendly. The team will apply their classroom knowledge of web development, user experience design, and digital marketing to complete this project. The final website should reflect the brand's identity and meet industry standards for commercial websites.
Mobile App Port
Our company advertises thousands of products online. We use an app to connect with our customers, and we want to make it compatible with more devices. We would like to collaborate with students to create an ported version of our app in a new technology, so more users can access our services. This will involve several different steps for the students, including: Familiarizing themselves with our platform, products and services. Familiarizing themselves with the features we would like to re-implement in the adapted version. Recreating features for our ported version. Recommending ways to minimize the challenges of app porting. Bonus steps in the process would also include: Testing the new app.
Recruitment Video Production
In recent years, talent acquisition has become an increasingly difficult obstacle for many companies, including our business. Setting ourselves apart is crucial to attracting top talent, which we hope to accomplish in part by a vibrant, compelling recruitment video. Through this project, students will script, produce and edit a video that showcases our organization's strong culture and values, which will encourage candidates to apply. Tasks may involve: Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like. Creating a compelling script promoting our company culture and values. Putting together a proposal for (whoever is running the project)including the storyboard and script. Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary. Filming and editing the final video.
Digital Content Creation
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.
International Marketing Plan
Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition. Provide an international marketing plan
Will2Well Work Anniversary Event Videography Project
The primary aim of this project is to create an all-encompassing videography project plan for the Will2Well Work Anniversary Event, scheduled to take place on July 7th, 2024, in the banquet hall. This event is a celebration of Will2Well's significant milestone and is open to all clients and vendors. The main goal is to capture the essence of the event through videography and create compelling video content that aligns with the company's vision and mission.
Photography Project for Will2Well Inc.
The main goal for the project is to provide high-quality photography content for Will2Well Inc. to showcase their virtual gym services, community environment, and comprehensive wellness programs. The photography should capture the essence of the company's vision and mission, emphasizing personalization, community, empowerment, and comprehensive wellness.