Email Marketing Campaign for Chemicals 101 Corp.

Chemicals 101 advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Sol Harmonics Sound Wellness Communication Project

The main goal for the project is to communicate and educate the value of relaxation for stress management and improving overall health and wellbeing. This includes creating a cohesive message and creative communication to build the Sol Harmonics Sound Wellness brand, while also educating potential clients about a new wellness activity/routine.