• Developed a targeted marketplace strategy for Sonical.ly’s educational platform for music creators.
• Conducted detailed competitive analysis to assess industry positioning, product differentiation, and feature benchmarks.
• Evaluated pricing strategies and trade-offs, aligning value propositions with user expectations and monetization goals.
• Analyzed primary and secondary data to support strategic recommendations for product and growth initiatives.

• Developed scalable, interactive web applications using React.js, JavaScript, HTML, and CSS.
• Designed responsive user interfaces in Figma, ensuring cross-device compatibility and visual consistency.
• Integrated frontend features with MongoDB-based backend APIs to dynamically display content.
• Collaborated in an agile development environment, utilizing Git for version control and smooth team collaboration.

• Designed digital assets (posters, banners, and social media graphics) using Figma and Canva, boosting event visibility
and engagement.
• Coordinated with developers and event planners to maintain consistent branding across various platforms.
• Demonstrated strong time management skills, consistently delivering high-quality designs under tight deadlines.

• Developed and optimized targeted blog content and social media campaigns, enhancing service visibility and user
engagement.
• Utilized Asana for task management in an agile environment, ensuring timely delivery of project milestones.
• Applied SEO strategies to improve content discoverability, while adapting based on data-driven insights.

• Led the creation of marketing campaigns to highlight app features, with a focus on user acquisition and retention.
• Produced promotional content for multiple platforms using tools like CapCut, Canva, and Notion.
• Coordinated across teams to meet sprint deadlines, ensuring alignment with product goals and user experience
objectives.