B2B Marketing for Wellness Business

The main objective of this project is to develop and implement a comprehensive marketing plan to promote alternative wellness services to white-collar professionals. Students will focus on targeting individuals experiencing high levels of stress, poor sleep and lack of exercise, aiming to increase awareness, engagement, and conversions through various marketing strategies and channels. Students will solve the problem of how to effectively market 'mindfulness as medicine' services to a specific demographic. By the end of the project, students are expected to achieve a fully developed and actionable marketing plan that includes audience research, content creation, engagement strategies, data collection, and analysis. The outcome will be a detailed, step-by-step marketing plan ready for implementation, along with initial results from the first phases of the plan.

Market Research and Analysis for Sol Harmonics Sound Wellness

Conduct comprehensive market research to understand the demographics, psychographics, and preferences of our target audience. Analyze competitors' marketing strategies, product offerings, and positioning to identify strengths, weaknesses, opportunities, and threats. Provide actionable insights and recommendations based on the findings to inform our marketing and business strategies.

Sol Harmonics Sound Wellness Communication Project

The main goal for the project is to communicate and educate the value of relaxation for stress management and improving overall health and wellbeing. This includes creating a cohesive message and creative communication to build the Sol Harmonics Sound Wellness brand, while also educating potential clients about a new wellness activity/routine.

Physiological and Psychological Impact of Sound Bathing in Medical Studies

Objective: The main objective of this research project is to conduct a rigorous examination of the physiological and psychological effects of sound bathing within the context of medical studies. The focus is on providing comprehensive insights into the potential medical applications of sound therapy for stress reduction and overall health improvement.