Business Acquisition Analysis

Our company is in the process of acquiring new businesses and expanding our market reach. To ensure a successful acquisition strategy, we are seeking to gain insights into how our target audience perceives our brand and competitors. This will help us identify our competitive advantages and optimize our marketing approach. We are looking to collaborate with students to conduct a comprehensive competitive analysis of our target businesses. This project will involve several key steps: Familiarizing students with our company, its products/services, and our target market. Identifying current and potential future competitors in the market. Creating a matrix to compare features and offerings between our company and competitors. Summarizing our competitive advantages and disadvantages relative to the identified competition. As a bonus, we would also like students to recommend strategies for differentiating our company through product/service offerings and messaging. This project will provide valuable insights that will inform our acquisition strategy and help us achieve our business growth objectives. We are excited to work with talented students who are eager to apply their skills to real-world business challenges.

Animated Video Creation

Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.

Customer Journey Mapping

Our company advertises thousands of products online. The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.

Financial Business Plan

We are excited to be launching a new business, (name of business and brief description of what the company will do). With any launch, having a financial plan is one of the keys to success, and we would like to involve students in creating one for our new venture. This will involve several different steps for the students, including: Learning about our business strategy from various employees to become familiar with our goals, mission, and products. Creating forecasts using Excel (or another financial software) for sales in the first year of operation as well as an income projection (conservative and aggressive). Working with our team to develop an expense budget. Conducting a break-even analysis timeline using financial projections. Reporting on projected assets and liabilities. Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projection.