Matsuda SEO and Social Media Strategy Project

Positions available: 1-2 Matsuda has been in the watch manufacturing business for over 30 year, but we understand that times are changing and we need a student or a team who can dedicate their time to helping Matsuda reach and larger audience through Social Media platforms and SEO. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as : Twitter, Instagram, Facebook, Linkedin We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: A larger audience through Social Media Competitive in our market Stay connected and engage with clientele Build strong relationship with new and existing clients. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.