February 10, 2025
Color palette
User interface (ui) design
Content audit
Performance metric
Google analytics
Google data
Data analysis
Data-driven decision making
Madyson Laine played a key role in evaluating and enhancing the Social Impact Movement website, providing insightful recommendations that significantly shaped our approach to improving user experience. Her structured review identified crucial areas for navigation, design consistency, and overall functionality, laying the foundation for a more user-friendly, visually cohesive, and accessible platform.
Madyson took initiative in developing a Website Review Template, ensuring a systematic and thorough evaluation process. Her work not only improved the website’s immediate usability but also contributed to the creation of brand guidelines that will help maintain consistency and support SIM’s long-term impact. Thanks to her contributions, our platform will better connect with the community, increase engagement, and strengthen SIM’s mission in social justice, economic progress, and environmental change. Her expertise and professionalism were outstanding!
Claudia Akel, Social Impact Movement
Team feedback
Team 1, comprised of Brandon Bozeman, Madyson Laine, and Dayna Strong, focused on analyzing and refining the website structure of Social Impact Movement. Their work involved identifying opportunities for improvement in navigation, consistency, user experience, and accessibility. Through a comprehensive review, they highlighted the platform's strengths, pinpointed areas for enhancement, and provided strategic recommendations using Miro and Google Docs. Their insights laid the groundwork for the next phase, ensuring a seamless transition for Team 2, who took over in early February.
We deeply appreciate the dedication and expertise of Team 1, whose valuable contributions have strengthened the foundation of our website redesign. Their attention to detail and thoughtful recommendations have been instrumental in optimizing the user experience, setting the stage for continued improvements in Phase 2.
Color palette
Sustainable development
User interface (ui) design
Aesthetics
Usability testing
Typography
Content audit
Newsletters
Google analytics
Performance metric