SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Connecting with plastic surgeons in NY via social media Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Using our videos and photos to create visual content that represents our brand Using our company’s social media analytics to tailor the content calendar to our customers and doctors activity, rather than general trends

Fundraising Event Planning

Our organization is committed to serving our target population. However, we are currently facing funding challenges. We would like to collaborate with students to plan a fundraising event and plan to help meet our goals. This will involve several different steps for the students, including: Familiarizing themselves with our mission, values and goals. Estimating and establishing the budget of the fundraising event. Creating a plan of action and a detailed breakdown of tasks for volunteers to complete at the event. Assisting in marketing and promoting our event. Bonus steps in the process would also include: Recommending improvements for future fundraising events.

Hiring Consultancy

Our company has dozens of employees with diverse backgrounds and experiences. However, we have had some challenges hiring and retaining top-quality talent. We would like to collaborate with students to overhaul our hiring process and develop a system for effectively building our workforce. This will involve several different steps for the students, including: Familiarizing themselves with recruitment best practices and our values. Evaluating our current recruitment and selection procedures. Developing and recommending hiring systems and processes, based on best practices and our organizational needs. Considering the use of psychometric tests, assessment exercises, and standardized interview practices. Bonus steps in the process would also include: Recommending feedback mechanisms for job applicants.

Organization Structure Configuration for Growth

Our organization is anticipating a large amount of growth in the next 3 years. To make sure we continue to operate with a high level of efficiency, we need to have the right people in the right places. With your help, we hope to modify our current organizational structure in a way that best manages our growth priorities. Tasks may include Research our existing structure and personnel needs using our organizational chart. Research EHR software and provide links to software demos Generate a projection for personnel growth in the next three years using quantitative and qualitative assessments. Conduct a gap analysis for the skills and positions that will be needed in the next three years. Develop a proposal for a reconfiguration of our current organizational structure including research, the gap analysis, an updated organization chart, and proposed solutions. Create an updated organizational chart according to our current business operations