BetterLTC - Communication and Website Development 2024

Too many good ideas, and not enough hands or expertise in the patient-oriented research team with a focus on caring with older adults, their close ones, and health care staff within the long-term care (LTC) setting. Responsibilities: Support for our communication plan - development of content in conjunction with the patient-oriented research team Re-design of the website (Wix.com) using report generated by Master of Management learners at Schulich School of Business, York University Co-writing content for marketing communications, including infographics to support key ideas (familiarity with CANVA) Qualities of the applicants include: Very familiar and comfortable with Wix.com and CANVA or similar tools Positive outlook on teamwork and collaboration Self-motivated, innovative and creative Products would include website clean-up and expansion building capacity within the BetterLTC team related to communication and website strategies marketing strategy, including relevant marketing tools

BetterLTC Research Assistant - Using Instagram as a knowledge mobilization tool

Project: The focus of the project is to co-create a marketing strategy for our Instagram posts to connect adults and persons caring with older adults. The information within the Instagram posts will provide micro-learning opportunities, promote self-care, and advocate for care practices that advance the quality of life for older adults.