Shoreline Erosion Awareness Campaign Plan

Helping Nature Heal Inc. is a for-profit ecological restoration company that specializes in building, maintaining, and providing education on Living Shorelines. Our Shore Up program is a community workshop program to train and empower community members to care for their own ecosystems and work together. We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Identifying groups that the campaign will target. Identifying ideal outcomes and key performance indicators (KPIs). Identifying potential sponsors and partners who can support our campaign. Creating a promotion and marketing plan. Bonus steps in the process would also include: Assisting in the development of leaflets, posters, videos, and / or brochures.