Internship: Affordable Home Ownership for First Time Buyers (BC and ON)
Number of positions available: 3 teams of 3 persons Virtual Internship: Affordable Home Ownership for First Time Buyers (BC and ON) The project could be fulfilled by a team of up to 3, on each campus. We encourage several students to apply! The mandate for the students will be to assist in the launch of Carpe Diem’s online Mortgage and Home Ownership Primer course and the introduction of our Live to OwnTM program for home ownership. The student team’s primary area of focus will be to develop and manage the on and off-line channels for promoting public awareness of the Live to OwnTM program and the opportunity it provides for affordable home ownership in Canada’s expensive metropolitan markets, starting with their own campus. We will offer a series of webinars that introduce both the course and the Live to OwnTM program to campus groups initially, and expand public interest from there beyond campus boundaries and into the surrounding real estate market catchment area. Our distribution strategy starts with a focus on university campus’ and access to our target clientele – highly educated and career oriented adults who will find that home ownership may actually be closer to reality for them than they may have thought. The plan is to offer our online course to students, and to introduce the Live to OwnTM program to them and their families, as well as to employers. Student reps on each campus will collaborate to coordinate social media and other promotional efforts to gain attention to the program, and then hold a series of webinars that introduce both the online mortgage course and Live to OwnTM. Successful execution of the market awareness plan is intended to generate both part-time and full-time positions with our company, serving demand in the real estate catchment area of each campus. The students would have to have a good fundamental grasp of financing, and specifically of mortgages and real estate. Upon confirmation of a student's involvement, a pre-requisite for commencing the internship will be that the student: 1. Becomes familiar with Carpe Diem’s brand DNA – our target clientele, our Mission, Vision, and Values, our concept for inter-generational housing environments with intentional community, and our vision for the Live to OwnTM program and the online financial literacy course; 2. Completes the online mortgage literacy course - requiring approx. 2 hours. Our goal at the end of this experience is: We will be ready to show funders the pre-launch steps taken to promote the Live to OwnTM program and the financial literacy online course, and evidence of the market's reaction to and support of our program. We'll have developed the distribution plan and budgets, and we'll have assembled a team to execute the plan. Duties the students may complete could include: In keeping with the above, and based on their skills and interests, students may take on these duties: • Serve as Campus Ambassador; · Create and curate new content; • Investigate sources and costs for graphics, photography, video, website redevelopment; • Research communication channels to optimize integrated advertising, promotion, and public relations, including paid channels - and estimate costs. Target audiences include B-to-B and B-to-C; • Liaise with on-campus program heads & student clubs, recruiters, employers, professional industry associations and their members; · Design and manage the social media campaign for inbound marketing signups and referrals, ensuring privacy and regulatory compliance; · Build and manipulate Excel financial models. We will plan to communicate with our virtual intern team using these communication tools: • Weekly team video calls • Group and individual email • Team document creation, editing, storage, and access – using Riipen, Google Docs, or Microsoft Teams Student's primary contact: Pat Frewer, company founder and president Secondary contact: Leah Albrecht, Pat’s Executive Assistant
Digital Content Creation for 1000towns.ca
Number of individual students required: 15 students from all Canadian Provinces and Territories 1000towns.ca website was created three years ago. We launched >70 unique pages Top Places to Visit in your Town. We would like students to help us with creating content about towns in all provinces/territories that are aligned with our vision, mission, and sector. You can check existing pages on 1000towns.ca to clarify our formats. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Choose 5-10 towns they are interested Choose the most interesting attractions for each town Write a short description of each attraction 'Communicate with local communities asking for feedback and ideas Assist with social media to promote 1000 Towns Ultimately, you will be working on content creation for our organization. If you like the sound of our culture and enjoyment of travelling off-the-beaten-path and are ready to tackle this challenge with us, then we'd love to hear from you. A student with excellent writing skills and an interest in local travelling would be the ideal candidate for this project.
Digital Content about Small Towns for 1000towns.ca
Number of individual students required: 15 students, any Province or Territory, Canada 1000 Towns of Canada digital platform was launched three years ago. We created about 100 unique pages Top Places to Visit in Your Town. We would like students to help us with creating content about small Canadian towns that are aligned with our vision, mission, and sector. You can check existing pages on 1000towns.ca to clarify our formats. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Choose 7-10 towns they are interested Choose the most interesting attractions for each town (7-10) Write a short description of each attraction 'Communicate with local communities asking for feedback and ideas Assist with social media to promote 1000 Towns Ultimately, you will be working on content creation for our organization. If you like the sound of our culture and enjoyment of travelling off-the-beaten-path and are ready to tackle this challenge with us, then we'd love to hear from you. A student with excellent writing skills and an interest in local travelling would be the ideal candidate for this project.
Manitoba Association for Career Development - Marketing/Communications
What we do: Support Manitoba’s career and employment services Share information, resources, ideas, educational and training opportunities Create opportunities to network with each other and our organizations Promote future provincial certification in our field Positions available: 1 Marketing Strategy We want a student to complete a full member, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct overhaul of our branding or communication strategy. The student will also develop press releases, content for posts and other promotional items. In particular, the student will help us build a marketing strategy to grow and engage our membership. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like a student to help us answer are the following: How should we promote our company? What channels should we utilize? What messaging should we use? What costs would be involved? Duties include: assist with creating a communications strategy for a professional association; understand the role of social media in communications and marketing; able to create simple, effective graphics; able to adapt messaging to a variety of audiences; able to adapt messaging to a variety of platforms.
Bluethumb Technologies - Market Research - Smartphone Loyalty Program
PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Bluethumb Technologies is a socially innovative financial technologies firm that specializes in developing innovative technological solutions for retailers, non profits, smartphone users, governments and financial institutions. The company is currently seeking passionate, innovative and socially consious students to conduct market research for the company's first product "The Blueprint Loyalty Program"( Blueprint Lives Here ) which enables retailers to attract and retain new customers while directly targeting poverty within their local communities. Students will also be required to share responsibilities of building our social media accounts on Facebook, twitter, Instagram and LinkedIn. Students will be required to sign an NDA and We will only accept students who currently reside in Canada for this project. We will provide questions to ask for some of the areas of research and will ask you to possibly add and come up with more questions to ask. The students will be required to preform market research interviews in the following areas: 1. Retailer sector, particularly Small and medium sized businesses. 25- 50 Retailer Interviews with the business owner(s) 2. Non profits and charities. 25 - 50 Non Profit and charity Interviews 3. Smartphone users, particularly students, but also other users outside of the student market. Looking for between 50-150 interviews) 4. Post Secondary institutions in Canada that have their own student payment networks (IE: enables students to pay with their student card for purchases) We would like to see between 10-30 interviews done with the managers of these payment systems on campus. **exclude Dalhousie University, we are already in touch with them.** 5. Financial institutions (particularly credit unions). 10-15 interviews with a person in a management position, preferable the CEO or a person close to them. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? The project will accommodate 5 students TIME COMMITMENT PER STUDENT The time commitment per student is 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Choose an area of interest, contact individuals in that industry to set up a video-recorded interview via zoom or another platform. Work with your student colleagues to identify product-market fit and identify gaps that need to be filled Work with your student colleagues to identify trends in interviews Work together to build our social media accounts IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Experience doing market research and customer interviews is an asset but not required. Preferred majors would be marketing or entrepreneurship majors, but these are not required to apply. Students will be required to meet with the mentor once per week on a day that works for all students. Students will be required to report any activities they have done over the week and any setbacks they have encountered. Report anything interesting you found while conducting your interviews. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Recorded Interviews for each sector Put findings in a report for each sector and identify trends, product-market fit, and gaps that need to be filled. Gain between 500 and 1000 new followers across all social media accounts PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Fergus Dearden CEO of Bluethumb Technologies.
Dreamcatcher - Developing a Magical Trail on a 40 Acre Animal Ranch
PROJECT DESCRIPTION: Due to covid, we began a small tourism business on our property to allow for families to get out of the house and into nature and with animals to destress/decompress and rejuvenate. People are invited to either visit our therapy horses, donkeys, sheep, goats and chickens over the fence or to go in with them with staff supervised interactions. As an extension of the project, we have now created "magical trails" and a "goat outlook" on the property to encourage more people to attend the program, to engage them with more to do and to work toward ensuring the longevity of the new business. We are also introducing goat yoga, horse mindfulness and family birthday parties on the land. At this time, we are seeking help to research other similar trails or projects in Canada and to gather creative ideas for our expansion and marketing strategies. We are hoping this Intrapreneurship program will provide people to help us to do this! HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE: 5 TIME COMMITMENT PER STUDENT: 70 KEY PROJECT ACTIVITIES Research similar projects to the one outlined in the request, create ideas for improvement of our project and generate marketing strategies and materials to enhance our growth. IDEAL ROLES/RESPONSIBILITIES: Researching Marketing Advertising Creating FINAL PROJECT DELIVERABLES: Factual info on competitive markets, productive info on how to market appropriately Creative ideas for generating interest Budget analysis on scope of the project to finish Feasibility study PROJECT MENTOR NAME: Eileen Bona
YBB Connect - Marketing, Media & Design
Overview We are hoping to successfully tackle our 2022 marketing and communication strategy through this innovative project. The project will be supporting the strategy by having the project team deliver valuable communication content, external-facing documents and other visual collateral. A primary milestone will be developing a social media calendar that is a valuable vehicle to drive our marketing strategy into the market to support brand voice and sales initiatives. We see this project requiring students in Marketing, Design and Media. Marketing Project Description and objectives: Assist with development of brand strategy and brand voice to support sales initiatives Working alongside the Media and Design students, give the approved brand strategy legs through our primary sales platforms, instagram and our website . Drafting a strategy for linkedIn, Twitter, and Facebook based on current trends Drafting a strategy for use of paid media advertising based on current trends Marketing procurement research including Canada Wide & Corporate expansion Type of tasks the students will complete: Working alongside the Media student to develop a corporate division newsletter template that has our brand strategy top of mind Assisting with content development brainstorming alongside the Media student Review drafted social media posts to ensure the approved brand strategy is top of mind What are the deliverables?: Drafting marketing strategy to reach our new corporate customer. Drafting a social media marketing strategy that includes our biggest sales driver instagram, but also our prospective sales driver LinkedIn. Alongside the Media and Design students, bring the approved marketing strategy to market through our website, social media and newsletter platforms. Develop a list of actionable tasks to support the marketing strategy that our organization can turn to as we march forward with the marketing strategy after the completion of the project. What are the deadlines or milestones?: Develop marketing strategies and draft actionable tasks to bring that strategy to market. Begin the process of bringing the strategy to market alongside the Media and Design students and project lead. Media Project Description and objectives: Assist in content development of our social media ( primarily instagram ) calendar for the coming months. Scheduling posts into our scheduling platform, Planoly. Interview, curate, and create blog articles featuring community members and brand partners ( Mad Love Mondays and Tipsy Tuesdays ) Type of tasks the students will complete: Assisting with content development including: social media posts, and blog posts Copywriting Scheduling posts into our scheduling platform. Design Project Description and objectives: Create templates for slide decks, a newsletter template, letterheads, and other external-facing documents. YBB CONNECT branding for corporate division Working alongside the other students focused on marketing and media to develop necessary design work in support of meeting organization’s project deadlines/milestones. Design work will include social media graphics for our social media calendar scheduling platform, Planoly. Design work will be created using our Canva and Mailchimp platforms. Type of tasks the students will complete: Developing visuals for our company brand (corporate and main division) Basic graphic design work Working together with students working in the marketing and media realm of our project and our organization. Using our designing platforms such as Canva and organizing your final work onto our Google Drive. What are the deliverables?: Create templates for slide decks, letterheads, and other external-facing documents. YBB CONNECT branding for our corporate division Working alongside the other students focused on marketing and media to develop necessary design work in support of meeting organization’s project deadlines/milestones. Creation of visual collateral requested by the organization and other students involved in our project.
Digital Content about Small Towns of Canada
Number of individual students required: 4 students, any Province or Territory, Canada 1000 Towns of Canada 1000towns.ca is a digital platform connecting small town communities and travellers. We launched about 150 unique pages of Top Places to Visit in the Town. We would like students to participate in creating content about small Canadian towns that are aligned with our vision, mission, and sector. You can check existing pages on 1000towns.ca/explorer to clarify the format. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Choose 10 small towns in any province/territory they are interested Choose the most interesting attractions for each town (7-10) Write a short description of each attraction 'Communicate with local communities asking for their feedback After approval of the 1000 Towns of Canada team, the final content will be published as unique town pages on 1000towns.ca. Ultimately, you will be working on digital content creation for our organization. If you like the sound of our culture and the enjoyment of travelling off-the-beaten-path and are ready to tackle this challenge with us, then we'd love to hear from you.
Blog about Top Canadian Small Towns
Number of individual students required: 4 students, any Province or Territory, Canada 1000 Towns of Canada 1000towns.ca is a digital platform connecting small town communities and travellers. We launched about 150 unique pages of Top Places to Visit in the Town. We would like students to help us with promoting the 1000 Towns of Canada project by writing stories for 1000 Towns blog Top 10 Art Towns, Top 25 Towns to Test Burger, Top Towns to Pick up Strawberries, etc. We want to increase awareness of the project and engage new users on the website. The content is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Write blog articles and other content pieces on assigned topics - for at least 8 articles during placement Assist with a social media post/video launch to promote 1000towns.ca (Facebook, Instagram, YouTube) Evaluate recent successful user-generated campaigns Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture and enjoyment of travelling off-the-beaten-path and are ready to tackle this challenge with us, then we'd love to hear from you. A student with excellent writing and video skills and an interest in local travelling would be the ideal candidate for this project.
YouTube Animation/Video about Small Towns of Canada
Number of individual students required: 4 students, any Province or Territory, Canada 1000 Towns of Canada 1000towns.ca is a digital platform connecting small town communities and travellers. We launched about 150 unique pages of Top Places to Visit in the Town. We would like students to help us with creating small YouTube animations/videos about small Canadian towns that are aligned with our vision, mission, and sector. You can check previous videos on 1000 Towns of Canada YouTube channel.ca to clarify our formats. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Choose min 8 topics, discuss it with the 1000 Towns of Canada team Create animations/videos Publish them on the YouTube channel and on Facebook/Instagram/Twitter Ultimately, you will be working on content creation for our organization. If you like the sound of our culture and enjoyment of travelling off-the-beaten-path and are ready to tackle this challenge with us, then we'd love to hear from you.