Help us create a logo and brand guidelines for a RegTech company!

Our client requires a new logo. This should be a visual representation of their values, voice, culture and services. We believe this project will require: Defining the brand voice and values to translate into logo designs. Developing several logo variations for us to choose from. Researching the market/industry to determine a unique, but correlated design. Research the industry (information and direction will be provided) and client vision to develop a consistent visual representation. Outcome: We want to have a logo that is a positive portrayal of the organization which can be used consistently across a variety of media.

Opportunity for Market Research and Go-To Market Strategy

We want to better understand our client's target market and audience as well as the overall yoga/activewear market so we can uniquely position our clients within their industry. The research will include: Target market research Industry size and market potential Competitive landscape Strategic positioning of our brand Sales and marketing strategies Logo (3-5 concepts) ideas for the brand element

Market Validation and Awareness

We are looking to gain a better understanding of our clients' target markets to ensure we are positioning them in the right segment, offering effective benefits, and creating the best marketing messages. This is a unique industry: Micro/craft growing and producing of cannabis (Flower and - CBD and THC Oils). Our clients are licensed by Health Canada Licensed to produce, process and sell to the Ontario Cannabis Store. One client has a (Name and Logo), products, website, and requires our help to develop a strategy to create awareness for consumers to purchase from retailers and for the retailers to order from the Ontario Cannabis Store. Note: this is a fun, challenging exercise as there are regulatory considerations with any advertising. The other client needs a name and Logo (Brand created)

Market Research and Market Validation

We are looking to gain a better understanding of our client's target markets, and the megatrends shaping our future. We would like to know we are focusing on the right verticals and to help with the development, and creation of the best content for their audience. We are focusing on the top 5 major types of renewable energy, how they work, potential spending by countries, etc., and what that means to the economy. Be creative with how you communicate your research! We wish to communicate complex content to our client's audience in easily digestible formats.