Virtual Internship Opportunity: Business Development

About Illuminate Universe and What We Do: Illuminate Universe is a Canadian educator focused on delivering world-class business and leadership education with our National Partners such as Deloitte Canada and CPA Ontario. Since 2013, Illuminate held its flagship National High School Leadership Conference and the National High School Business Conference across Canada. The Illuminate Leadership Academy is also a registered private business high school in Canada. The courses range from leadership, consulting, technology, finance to entrepreneurship and are taught by world-class business leaders. Illuminate teaches the things that matter, by people who have actually done it. The curriculum features a blended-learning style and is directly designed by Fortune 500 executives and Ivy League Professors. The Academy may offer students an Ontario Secondary School Diploma (OSSD) Credit upon completing the program. Our Mission: “To be an internationally recognized model of educational excellence and innovation. We are fostering the next generation of business leaders who are critical thinkers, demonstrate inclusivity, and aspire to make a positive impact in their communities.” Our organization can offer a virtual internship opportunity for students who have a passion for business development, love being entrepreneurial, and sharing what Illuminate has to offer to their networks. If you are a people person, energetic, a great communicator who can influence and tell a good story. We are looking for up to 30 students to join us. Please apply. The primary focus for the student will be: Branding - cobrand the Illuminate Leadership Curriculum with high school student clubs across the country and coordinate Illuminate university "buddies" to teach the curriculum. You get to decide what a co-branding partnership will look like with our student club partners. Marketing Communications - work with the Marketing and Communications Manager to push out content, develop KPIs for recruitment, and activate funnels to generate more qualified Illuminate Leadership Academy applicants. You get to set your own recruitment goals. Partnerships - develop meaningful mini co-op curriculums with contacts you already have in your network to grow the Illuminate corporate partnership family. You decide the future of Illuminate. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Communicate professionally with prospective applicants about upcoming Academy application deadlines and generate interest to apply for the Academy. Our goal at the end of this experience is to generate as many qualified applicants for the Academy as possible: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us better understand our target market and ensure we are optimally positioned and our product and pricing align with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. We will plan to communicate with our virtual intern(s) using these communication tools: Discord or Slack! Primary contact : Alina Huang/ Principal of Illuminate Leadership Academy

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are looking for individuals with creative and unique perspectives to work on strategies to create a larger online presence for Bridal Couture To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Blog Creation

For the scope of this project, the student will be tasked with launching our new Blog section on our website. This will encompass designing the layout, style, and focus for our blog. The student will also create some blogs to start and launch the new section. Within this project students will be able to utilize their design thinking skills. To accomplish this, we expect the student(s) will: Design the blog layout and create the theme and style Write blog posts for the launch of our blog strategically decide on the focus for our blogs If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Marketing Strategy

We want students to help us develop a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. After recently undergoing rebranding, we are looking for strategies to enhance our presence within the industry. The student will build a marketing strategy plan encompassing how we can reach a larger target. They will also be creating advertising mock-ups and ideas utilizing their graphic design skills The main questions we’d like students to help us answer are the following: How should we promote our company? What channels should we utilize? What budget is appropriate for advertising? What messaging should we use? Deliverable: Create a 2 month marketing strategy plan Create mock advertising posters and campaigns Propose different channel uses to promote our brand