Caleb Wu
Caleb Wu
Student - He / Him
(1)
7
Location
Richmond, British Columbia, Canada
Bio

Hi! I'm Caleb, a second year student at Simon Fraser's School of Interactive Arts and Technologies. I'm an aspiring UX/UI designer, with a growing enthusiasm for game design.

A T shaped designer, I'm proficient at 2D animation and vector art. I thrive under collaborative conditions and pride myself on my leadership capabilities which I've developed through extensive community volunteering and school based activities. I'm driven by my passion for design and media, always seeking new hands-on opportunities to grow these skills. An innovative thinker by nature, and aspiring designer by heart, I'm dedicated to exploring all facets of digital design.

I'm also an aspiring front end developer, having coded and designed my own portfolio --> https://www.calebwu.ca/

Portals
Categories
UI design Graphic design Branding & style guides Illustration Website development

Skills

Needs assessment 2 Webflow 2

Socials

Achievements

Latest feedback

Recent projects

Work experience

Web Developer
Impact N.O.W.
Richmond, British Columbia, Canada
May 2024 - July 2024

- Solely developed and redesigned legacy site by identifying 6 critical pain points in the user journey, tailoring onsite navigations and interactions guided by Gestalt Principles to build and translate a final mockup into a responsive website using ReactJS and Tailwind CSS.

- Achieved 0 website upkeep costs by migrating hosting to Vercel and synchronizing domain management by configuring existing DNS records.



- Captured and edited 100+ photos across 3 organization-wide events, managing their posts on Facebook and Instagram to enhance online engagement.

Lead Website Developer
Sentiment Analysis (Start Up)
Richmond, British Columbia, Canada
April 2023 - April 2024

- Co founded Sentiment Analysis, a tech based startup focused on harnessing AI to return and analyze data across various social media platforms, specialized in identifying positive trends in user engagement.

- Spearheaded the redesign of the company's brand identity, creating graphical assets including business cards, hiring packages, executive headshots, and a responsive website using HTML, CSS, and JavaScript to manage user uploads to the backend.

- Streamlined client-site interactions by implementing a site map, designing UX/UI elements to guide user interactions, and designing tailored on-site infographics with Adobe Illustrator to visualizing backend data for frontend communication.

- Maintained integration between front end and back end components, utilizing Git version control to manage 60+ files across 3 branches, managing live site deployment on Firebase.

Social Media & Marketing Intern
Game of Apps
July 2022 - August 2022

Worked alongside fellow interns using software such as Figma, DaVinci Resolve, and various adobe suites to streamline design systems, update and create marketing material and furthering social media outreach

Visual Designer
CFront Interactive
February 2022 - July 2022

Work to meet project deadlines and produce high quality and interactive artwork for CFront Interactives various games.

Cater to current demographics and popular interests to maximize user interactivity and retention in ads.

Create unique artwork that encapsulates key aspects and characters of CFront's flag ship games, to familiarize player base with characters, while encompassing the essence of the games.

Education

Bachelor of Arts, School of Interactive Arts & Technology
Simon Fraser Univeristy
September 2022 - Current

Personal projects

Portfolio
December 2023 - Current
https://calebwu.ca

Created on Figma, and coded by me, this website is a showcase of my work.