Digital Marketing Sprint 2 - Launch Campaign - Post, Articles and Newsletters

The main goal of this project is to Strategic Product Launch Campaign Optimize Profile and Establish Content Best Practice Refining Target Audience Digital Media Marketing Platform > Use Case > Success Metrics LinkedIn - MoMG - 50% Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personal Newsletter - Bi-weekly/Monthly Events - Community Book of Business - B2B/ B2C/ B2G Reddit - Social ROI Post - Text, Image & Videos Live - Host AMA Playbook & Articles - Subreddit Book of Business - B2B/ B2C/ B2G Meta Platforms - Cross post Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personal Reels - Digital Creator Events - Community Book of Business - B2B/ B2C/ B2G Page and Groups YouTube Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G Tiktok Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G Twitter Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G WeChat Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G Emails/ Website Newsletter Blog Quora WeChat

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: Where should advertising be targeted for the target demographic? How can the current or new social media channels be optimized (i.e. Instagram, Twitter, Facebook, Tiktok)? Where can ads be placed to conform to the project budget and be maximally shown to the target audience (i.e. billboards, bus stops, etc.) What marketing should be used in different scenarios (i.e. the beverage description on the bottle itself, etc.)? We also want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research Social media ad optimization Industry size and market potential Competitive landscape Strategic positioning of the brand (potential billboard locations, budgeting for strategic positioning, increasing brand presence for the target demographic) We will also need help creating promotional materials (i.e. flyers that will be distributed to the target demographic), ad campaign ideas, etc.

S.T.A.R.T Curriculum Development Project

The Goal To create a comprehensive curriculum for the S.T.A.R.T program, which stands for Systematic Training and Restoration Team. The program has two sides For businesses and homeowners looking to streamline their lives and work For struggling professionals with mental health and work issues. The curriculum should address the needs of both sides and provide ongoing support

Feasibility Study for Recording Studio in Calgary

The main goal for the project is to conduct a feasibility study to determine the possibility of building a recording studio in Calgary. This will involve conducting a cultural impact study, financial projections, and developing methods to attract industry leaders to Calgary.