Digital Content Creation

We need 3 students, either individually or as a team. We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We have done an assessment of our current website and social media and have a complete report in hand. We would like you to help us make the necessary changes to our content. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Brave Soles' Media and PR Asset Creation

Our goal is to create media for PR and social marketing. We want to create content that can be used across Pinterest, Instagram and TIkTok that is engaging and built off of our brand story. We want to work with a single student looking to gain experience in working with a marketing and editorial calendar.

Market Expansion Research

As a company, we currently exist in BC, AB & QC, but we believe we are ready to take our business to the next level and expand our scope of locations to other provinces within Canada and potentially the US Market. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviours. This will involve several different steps for the students, including: Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor. Creating a survey based on the location and demographic information above to be distributed by our company. Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to. Compiling a report including the location analysis, and optimal location recommendations.