Strategy Intern, Market and Pricing

Atlantis AI is preparing to launch a new product and seeks innovative strategies to effectively introduce it to the market. The project involves analyzing the current market landscape, identifying potential customer segments, and developing a comprehensive market entry strategy. Learners will apply their knowledge of marketing principles to assess competitor offerings and consumer behavior. The goal is to create a strategic plan that outlines the best channels and tactics for product introduction. Additionally, the project requires the formulation of a pricing scheme that balances competitiveness with profitability, taking into account production costs, perceived value, and market demand. The project will enable learners to bridge theoretical concepts with practical application, enhancing their understanding of market dynamics and pricing strategies.