SaaS Application New User Onboarding
Based on an understanding of application functionality and on user experience design and testing, design and create a new user onboarding experience for TaskTrain, consisting of: In-application onboarding sequences including text and brief video clips to introduce them to essential application functionality. A "drip" email campaign for new registrants to help them understand the value and use of the application. The objective of this onboarding experience is to ensure new users understand both the value and use of TaskTrain, a simple process management SaaS application designed for small and medium-sized businesses, as well as the best practices behind its design, increasing the likelihood that the registrants activate as product users and eventually become paying customers.