Competitive Landscape Analysis for 171 Electric Bike Company Inc.
The main goal for the project is to build a competitive landscape for 171 Electric Bike Company Inc. and provide an analysis of the competitors. This will involve several different steps for the learners, including: - Researching and identifying direct competitors in the electric bike industry. Identify the difference between a rebranded ebike & one direct from the manufacturer like 171 Electric Bike Company. - Analyzing the products, pricing, and distribution channels of the identified competitors. - Evaluating the strengths, weaknesses, opportunities, and threats (SWOT analysis) of each competitor. - Comparing the supply chain and distribution methods of the competitors to 171 Electric Bike Company Inc.'s direct from the manufacturer approach. - Identifying potential areas of differentiation and competitive advantage for 171 Electric Bike Company Inc.