I’ve recently started growing my TikTok account as a microinfluencer, and I’m really enjoying the process of building an authentic, engaged community. I’ve been focusing on creating content that aligns with my personal interests and values, particularly in the areas of skincare, health, and wellness. To stand out, I’ve been carefully curating my aesthetic, using cohesive colors and visuals to make my posts feel polished and on-brand. I’ve also been experimenting with trending audio and relevant hashtags to increase visibility, while staying true to my voice and connecting with my audience through comments and direct engagement. It’s been a great learning experience, and I’m excited to keep refining my strategy and building my presence.