Venture for Canada Intrapreneurship Project

Scale A Business Into Multiple Markets: Are you a builder or a maintainer? We're looking for builders! to help us scale our two business models into multiple markets across Canada and the US using tools such as outreach, social media and public relations to get the word out and business in. We operate two business models under our umbrella. Transition Squad helps seniors downsize and works with families settling estates. We do online auctions using our own auction platform to help take away the burden of the downsizing process, find a good home for their second hand belongings and maximize their sale price back to their estate. Automall Network is a fully licensed auto dealer but we don't work like an auto dealer. We work for the consumer. Just like one would hire a real estate broker to help them buy or sell a home, people who hate car shopping call us to help with buying or selling a car. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Develop a social media strategy that fits with each business model, including an influencer strategy Develop a PR strategy that fits with each business model Execute both with outreach to introduce these offerings to media in multiple markets and to recruit potential business partners Research influencers that support our offerings and outreach to them Outreach with second hand resellers to create a dealer network that will use our platform IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Learn the operations of the business Define markets to pursue as immediate, subsequent and future Develop contact lists for the purposes mentioned above Develop a communication information package to distribute Conduct outreach Track and log all communications for future follow up FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Strategies defined Key contacts identified Information package developed As many key contacts made as possible IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : (English/Français): Please note, you can select both EN + FR/Veuillez noter que vous pouvez sélectionner les deux EN + FR English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. / Tous les projets commenceront selon le principe du premier arrivé, premier servi, à quelles cohortes êtes-vous + votre équipe CAPABLE de participer ? Veuillez énumérer tout ce qui s'applique. Veuillez noter que la flexibilité sera la clé pour nous assurer que nous sommes en mesure de sécuriser une équipe d'étudiants pour votre projet. February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 5 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Viraf Baliwalla EMAIL ADDRESS/ADRESSE E-MAIL: viraf@automallnetwork.com

Venture for Canada Intrapreneurship Project

Scale A Business Into Multiple Markets: Are you a builder or a maintainer? We're looking for builders! to help us scale our two business models into multiple markets across Canada and the US using tools such as outreach and social media to get the word out and business in. We operate two business models under our umbrella. Transition Squad helps seniors downsize and works with families settling estates. We do online auctions using our own auction platform to help take away the burden of the downsizing process, find a good home for their second hand belongings and maximize their sale price back to their estate. Automall Network is a fully licensed auto dealer but we don't work like an auto dealer. We work for the consumer. Just like one would hire a real estate broker to help them buy or sell a home, people who hate car shopping call us to help with buying or selling a car. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Execute social media strategy and outreach to introduce these offerings to relevant parties in multiple markets and to recruit potential business partners Research influencers that support our offerings and outreach to them Outreach with second hand resellers and car dealers to create a dealer network that will use our platform IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Learn the operations of the business Develop contact lists for outreach Conduct outreach Track and log all communications for future follow up FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Key contacts identified As many key contacts made as possible IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : (English/Français): Please note, you can select both EN + FR/Veuillez noter que vous pouvez sélectionner les deux EN + FR English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. / Tous les projets commenceront selon le principe du premier arrivé, premier servi, à quelles cohortes êtes-vous + votre équipe CAPABLE de participer ? Veuillez énumérer tout ce qui s'applique. Veuillez noter que la flexibilité sera la clé pour nous assurer que nous sommes en mesure de sécuriser une équipe d'étudiants pour votre projet. April 4, Cohort TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 2 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Viraf Baliwalla EMAIL ADDRESS/ADRESSE E-MAIL: viraf@automallnetwork.com