- Grew Instagram followers by 250+ in 3 months by implementing targeted paid ad campaigns, content strategy, and hashtag optimization.
- Directed the creative vision that aligned with the brand identity/guide for the company's online presence by producing graphics, photos, and videos, curating a cohesive Instagram feed, and developing a weekly newsletter.

- Improved website user experience (UX) and user interface (UI) by identifying areas for enhancement and providing 10+actionable recommendations while conducting competitive analysis of 15 competitors.
- Monitored and tracked 100+ media news and articles monthly, fostering an in-depth understanding of the brand's public perception and strategically leveraging insights to enhance positive brand mentions.

- Attained a 20% increase in website engagement by updating content monthly using WordPress, ensuring 100% accuracy, and delivering time-sensitive information to meet the needs of a diverse online audience.
- Optimized future marketing campaigns by developing an analytics report that analyzed the performance of two marketing campaigns to reveal insightful trends and patterns using Microsoft Excel.

- Increased the newsletter open rate by 13.73% and click-through rate by 13.76% by leveraging the design and curating engaging content that resonated with the audience.
- Reduced 30% inefficiency in the content creation process by initiating the first-ever content calendar to manage the creation and publication of content across 4 digital channels.

My portfolio features a collection of marketing and design projects, including social media content, branding materials, and promotional graphics. It highlights my skills in graphic design, visual storytelling, and content creation, with a focus on engaging and impactful visuals. You'll find examples of ad creatives, social media posts, marketing collateral, and other design work that showcases my ability to blend aesthetics with strategy.