Virtual Internship Opportunity: Marketing

The primary focus for the student will be: Conduct a full competitive landscape assessment; create a campaign and strategy complimented with our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors with a message for our new business model. Recommend changes to advertising and PR materials. Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s) such as website and emailing lists.

Artificial Intelligence & Machine Learning Application

Our company advertises thousands of products, and we want to leverage the latest technology to gain market advantage. Applications of this technology include recommendation algorithms, predictive analytics like lifetime values, fraud detections, and classifications. We would like to collaborate with students to apply the latest artificial intelligence (AI) and machine learning (ML) techniques to our existing dataset. Students will develop an AI / ML model related to any of the aforementioned applications. This will involve several different steps for the students, including: Conducting background research on our existing products and the dataset. Analyzing our current dataset. Researching the latest AI / ML techniques and how they could be applied to our data. Developing an AI / ML model that provides unique outcomes or insights into our data. Providing multiple solutions that can be applied to solve the same problem.