Software Development - Computer Science Project

We are a web design and development agency with a team of 30 staff. It is a competitive space, and we must be innovative to stand out. Hence thinking a bespoke software solution could help us in our operation or support our marketing efforts. Some ideas we had were - A website sustainability/carbon footprint checker. We have a web page that anyone can enter their website, and we crawl it and give an estimate of their carbon footprint. On-Page SEO tool - that analyses a web page for key factors such as title tags, meta descriptions, header tags, keyword usage, image alt text, and URL structure. We also have our own list of things to check on a page. We would have this public, and anyone could use it. A custom WordPress Plugin that provides a traffic light system for content on a page. We have added a basic checklist to our websites - but it does not auto-update as we edit the page. We build a lot of websites in WordPress. Help create a base template that we could automate the process of creating a new core site, thus saving us time every build. A custom Keyword Gap Tool / Chatbot Content Planner - that would integrate Google's Keyword Planner API, ChatGPT, and a database for storing the keyword data. We would keep this private. Creating a tool that translates Google Analytics 4 (GA4) data to be more like Universal Analytics (GA3) Sadly, we do not get clear user data from GA4 - hence creating a new dashboard on top of GA4 data would be well received. Website cost calculator - we could embed on our website with multiple options. We could possibly roll it into other services as well - ie video production. Website Usability Tester - would be an excellent project and so important today Website accessibility tester - again very important to website performance Responsive Website design tester - the most important aspect of any website development. We would be delighted to be able to create any of these. At the moment, we use commercial software or create the actions detailed manually.

Video Creation - Creative Media

We have multiple video channels on YouTube and would love to work with a student group to create video content for them. We are very open to the different styles and types of videos that could be created. Screen recordings / Walkthroughs of different topics Face to camera - more edited video on a topic Behind-the-camera style Interview style videos Animations We would like to collaborate with students to create more video content in any of these styles over various topics. We have the following YouTube channels we could work on - https://www.youtube.com/user/ProfileTree Mainly screen records of how to improve and use your website and anything related - 4million views, 1,200 videos, 125k subs Students could do a talk through on anything related to software they use from adobe to anything! https://www.youtube.com/@profiletreedigital more face-to-camera and personal on the topics of digital and traditional marketing 300 videos 14.5k subs, 200k views Students could try and show a bit more polish on this channel and its focus is anything marketing https://www.youtube.com/@ConnollyCove travel and tourism content - faceless and we now use AI voice to dub over! We are trying to video the world - hence students could film their local area, edit and add voice or ai voice over. 1.9k videos, 100k subscribers, 10million views. https://www.youtube.com/@AmazingFoodandDrink More technical - we interview food and drink producers and let them tell their story. Students could create a view on any local food establishment. We could also do short form video for any of these channels - possibly the most important video skills today. The aim of the project is to create a scope and a video or two that could be published on any of these channels. The students then have published work to showcase.

Content Strategy Review - Content Creation - Content Editing - Marketing Plan

We would like to work with student teams to review our content or marketing strategy on one of our websites, which could include reviewing content quality, marketing plans, keywords, SEO, and even creating or editing content, depending on their skill set. We could look at our overall strategy or focus on one brand as a team or individual. There are many ways we could approach these brands - we could brainstorm in a discovery call and finalise a project scope that would work for the students. Our company operates multiple websites spanning diverse sectors, including business, education, technology, travel, sports, etc. As we expand our digital presence, we are eager to partner with marketers with a range of skills to help us enhance/augment these brands. These brands serve as our in-house testing ground, where we trial innovative marketing strategies, extract valuable insights, and subsequently implement these learnings into our commercial services. They also move us closer to a media company. If one of these test brands "pops", we roll it out into its own company. This initiative has led to the creation of a flourishing educational company, employing 10 people, complete with a dedicated management team. With over 1,500+ articles and a popular YouTube channel, this company, which started as one of these experimental projects, now offers free resources and sells courses via e-commerce. The company that started as a test project - but is now a company is - A  children's educational website  with 1k+ articles and a  popular Kids' YouTube  with 100k+ subscribers where we provide free resources and sell courses through e-commerce. Our main website that generates leads and sales for us is our own website - Our main Web Design Agency website has 1.5k+ articles and resources; we generate leads for our agency from this. We have 1,200+  resource videos on YouTube with 125k+ subscribers that also bring in leads. This is supported by a second digital marketing YouTube channel So, creating digital brands really does work. While this development has been more an accident than a plan - we have never created a marketing plan for this brand or reviewed how it has been to date. Instead, our approach was to "create helpful content", and the internet would take care of the rest. This may have worked in the days of less competition - but it is harder today. New Brand Examples we are testing now include - A  travel website  where we generate revenue from advertising and selling video clips of travel destinations as well as test what works on  Instagram  with this channel Food Website  and  YouTube Cars Website  and  YouTube Technology Website Movies Website , Luxury Website and more! We would love to work on our content strategy . Is our strategy focused on the target customer? What is our content like - i.e. is it helpful enough? Does it answer the questions and build a good relationship with prospects? How are our keywords and more SEO-related elements? It could be used to connect with budding writers or content creators  looking to enhance their digital writing portfolio and gain practical insights into how content impacts online visibility and performance. This could be improving our current resources or adding their own spin on relevant topics. Marketers  who might help us with  brand positioning, tone of voice or marketing plans  for these new brands - we have NONE of this for any of them! This does impact the consistency of voice on the brand - it does not help our writers nor give us a clear direction forward. Social Media Marketers  - many of the brands have no social activity. Much like many small businesses, they are operating - but have no clear plan for social media. Where to focus, how to focus, and what content will work? Or review our brands that have social media activity and provide some external feedback on how we are doing, as well as ideas for better growth. Marketing Strategy / Plan  - We have no targeting, customer persona, or established market segmentation strategy to effectively identify and communicate with our desired audience groups. These are all active brands that, when our digital agency team has downtime, they would write content for or work on the website and more. If we have students on placement, they would create videos and content and help with them. If we are keen to test a new idea or feature - we test it on these brands to see the impact. Hence, we do have a good data set and information available. We will implement any piece of work provided - to see the impact.

Sustainability Review

We are a digital marketing agency and sustainability is critical today and for the future. We would like someone to help us review our current status around sustainability Research what we can and should do Create a report / guide for us to follow