Subscriber Research

We have acquired our subscribers organically through discovery services in the Apple App Store. We want to better understand our subscribers so that we can design a marketing strategy to profitably acquire more subscribers just like them. The research project will include: Designing a questionnaire instrument that can be easily imbedded in the app for secure access by our subscribers. Evaluate the instrument (some call it 'post-posterior analysis') to determine if the question gives us the information we need. If time permits, analyzing the results of the instrument. Make recommendations.