Email Marketing Campaign

Our school is in the process of moving from an existing child care setting to a new business and we want to convey our unique hybrid nature/forest montessori school message to the hamilton area. We would like to work with students to design a new email marketing campaign for our school . This will involve several different steps for the students, including: Familiarizing themselves with our School's ethos, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Research factors affecting the effectiveness of email marketing, such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Student Success Online Program Design

Our organization is seeking to develop an interactive online program to help students succeed academically and professionally. We want to create a self-paced program with a number of topics ranging from resume creation to scholarship application writing. We would like to work with students to determine what features and format our target audience would find useful in an online course. Based on this information, students can then recommend what information would be most valuable. Tasks include: Gathering relevant information based on our course outline Researching additional relevant topics to be included in the course Design a user-friendly and interactive course that will be hosted on our website Design and creation of a mobile app to access program