Real esate Millennial Marketing Plan(Increase followers & Select best Platforms)

In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market. We are especially interested in creating more content on social media through postings such as short clips of various renovations we completed with music playing in the background. We also need help to transform existing pictures and videos and virtual tours of properties into fascinating social media Content to attract more followers Our goal is to double our followers by implementing new social media strategies *Please check resources and files for more details!

Creating real estate Blog content (4- 12 tenant focused blogs)

We are looking to improve our social media content by continuing to post monthly blogs on various social media platforms,meaning on LinkedIn, Facebook, Instagram & on our website. Topics for the blogs to be shared with successful candidates

Digital Content Creation (finding Real estate QUOTES & STATS to post weekly)

PLEASE NOTE: Students may qualify for Level UP for this project if you fit the eligibility requirements. We are looking to improve our social media content by posting QUOTES & Stats E) Research on and selection of 12 to 22 future non- copyright protected and/or anonymous QUOTES that align with our company Moto of “ living excellence”. Look at my Linken profile for examples of current posted quotes . We post 1 quote per month. Key goal of these posts is to highlight the fact that “excellence” is our driving force and to encourage/motivate “excellence” through our posts. F) Research on and selection of 12 to 22 statistics (that are not copyright protected and that we cite the source where we found the stat from) that serves to promote the services we offer on our website. This is a new initiative and we would like to post at least 1 well-researched statistic that is linked to our services/business per month.