George Brown College

Toronto, Ontario, Canada

This experience involves George Brown students working on a CRM implementation plan for Arctech. Learners will apply their understanding of customer relationship management systems, project management, and strategic planning to develop a comprehensive implementation strategy. The objective is to bridge theoretical knowledge with practical application, enabling students to create actionable plans that align with industry standards and business goals. This project offers students the opportunity to enhance their problem-solving skills and gain hands-on experience in CRM deployment.

George Brown College

Toronto, Ontario, Canada

The learning outcomes this assignment works towards are: ·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. ·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.   The specific learning objectives that will be achieved by the learner are: ·      Craft a positioning matrix and related value proposition. ·      Project a clear understanding and analysis of market and customer segmentation. ·      Build a qualification model for leads and customers. ·      Develop a vendor analysis framework to recommend the optimal tool for the client. ·      Recommend the best CRM strategy and tool to improve customer relationships for an organization. ·      Create a strategic customer relationship marketing plan for an organization.

George Brown College

Toronto, Ontario, Canada

The learning outcomes this assignment works towards are: ·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. ·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.   The specific learning objectives that will be achieved by the learner are: ·      Craft a positioning matrix and related value proposition. ·      Project a clear understanding and analysis of market and customer segmentation. ·      Build a qualification model for leads and customers. ·      Develop a vendor analysis framework to recommend the optimal tool for the client. ·      Recommend the best CRM strategy and tool to improve customer relationships for an organization. ·      Create a strategic customer relationship marketing plan for an organization.

George Brown College

Toronto, Ontario, Canada

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.