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Customer Relationship Management (CRM) Audit and Recommendations
MARK4014
Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? In this project students will explore your organization’s points of data (social media, mobile app, point of sale, etc.), current data collection tools, and how the CRM is used to combine data. They will recommend a new/improved CRM strategy to help drive organizational growth.
Customer Relationship Management (CRM) Audit and Recommendations
MARK 4014
Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?
MARK 4026 - Omni-Channel Marketing Spring/Summer 2022
MARK 4026
Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.
Customer Relationship Management (CRM) Audit and Recommendations
MARK 4014
Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?