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Owureku Nyanor
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Shauna Leblond
CEO, CIO
December 12, 2024
Individual endorsement
Sales process
Market positioning
Sales strategy
Market segmentation
Target market
Competitive analysis
You showed a strong understanding of CRT’s strategy, highlighting how local operations optimize resources and reduce costs. Your focus on phased expansion, risk management, and investments in R&D was spot on. Excellent work capturing the path to sustainable growth!
Team feedback
Sales process
Market positioning
Customer service
Sales strategy
Market segmentation
Target market
Competitive analysis
Process improvement
Communication
Sales pipelines
The team did an excellent job presenting Circular Rubber's value proposition, industry insights, and strategic recommendations. Their focus on certifications as a guiding factor in the customer journey was particularly impactful. They highlighted core strengths, including a commitment to sustainability and regulatory compliance, investments in R&D, workforce training, and facility expansion, as well as strong stakeholder partnerships ensuring quality and market relevance. Their future vision to expand globally, diversify applications, and lead in sustainable manufacturing demonstrates a clear path for growth and innovation. A well-rounded and insightful effort!
Project Management for Innovation, Commercialization, and Entrepreneurship
University of Guelph
Sales and Commercial Outreach
Circular Rubber Technologies, Inc
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