Engineering Freelance Portal Product Development

The main goal of this project is to create new products for the engineering freelance portal. This will involve several different steps for the students, including: - Researching the current market for engineering freelance services. - Developing a product concept and design. - Creating a prototype of the product. - Testing the prototype with users. - Refining the product based on user feedback. - Developing a marketing material for the product.

Product Launch Go-To-Market Strategy

We want to expand our product offering with a digital offering. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where is the best place to launch for early success (e.g. digital social media platforms)? What is the total market size for this opportunity? 2. Who are our closest competitors, and how do we differentiate ourselves? 3. How do we establish our brand: Build awareness, acquire customers, and defend any early success? 4. How do we design our product development roadmap to move from a 3rd-party "membership site" to our own digital platform? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.