Content Marketing for Food Industry Software Demand Generation

Icicle is the future of food production. Our advanced systems, designed specifically for the food industry, ensures safer and high quality production that improves profitability and elevates small to mid-sized food businesses to global standards. Icicle offers truly transformative solutions to food manufacturers improve the way they make food, protect public health and grow business to new heights. To improve inbound lead generation, we are looking to have students support us in creating helpful resources on our website to attract growing food businesses to the Icicle Community. We are developing blog content to educate and inspire food business leaders, communicating the many solutions that Icicle's comprehensive food industry ERP solution has to offer them. If you have a passion for marketing and communications, love technology, love learning about how things work, and are ready to tackle this challenge with us, then we'd love to hear from you.

Unity Kitchener Social Media Campaign Strategy

The main goal of this project is to create a comprehensive social media campaign strategy for Unity Kitchener. This will involve several different steps for the students, including: - Researching the target audience for Unity Kitchener and understanding their interests and needs. - Developing a strategy for creating content that resonates with the target audience. - Creating a content calendar for the social media campaign. - Crafting engaging social media posts that are tailored to the target audience. - Analyzing the performance of the social media campaign and making adjustments as needed.

Digital Content Creation - Social Media Content Creation to Clients Q2

What is the main goal for this project? PROJECT SCOPE We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. The main project is to research and create content based on the newest insurance trends. Students will then turn such information into a newsletter to be circulated weekly to subscribers email. Ultimately, you will be working on content creation for our organization that we can use as go-to marketing tools. TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:  80 hours BENEFITS: Develop skills respective to business & communications In-depth understanding of the insurance & tech landscape Letter of Reference/Recommendation & Potential future part-time/full-time employment Stipend provided by Riipen We welcome anyone & everyone who sees value in this opportunity to get in contact with us!