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Favour Nwachukwu
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Shauna Leblond
CEO, CIO
December 12, 2024
Individual endorsement
Market positioning
Customer service
Sales strategy
Market segmentation
Target market
Sales pipelines
Sales process
Thank you for your commitment and dedication to the project. I hope the insights gained will be valuable in your future projects. We particularly appreciated Table 2, the Product Coding Matrix, as we haven’t presented data this way before, and it flowed really well. The Customer Metrics and Lifecycle Management section was also very helpful. Thank you!
Team feedback
Sales process
Market positioning
Customer service
Sales strategy
Market segmentation
Target market
Competitive analysis
Process improvement
Communication
Sales pipelines
The project team delivered a strong report supporting Circular Rubber Technology’s (CRT) growth strategy. Key partnership opportunities were identified in the footwear, conveyor belt and industrial segments, and with blue chip tire manufacturers, aligning with CRT’s sustainability goals. Sales strategies focused on eco-friendly products and targeted marketing. Recommendations for 12-month contracts, flexible pricing, and hiring an Account Manager, Marketing Consultant, and Legal Consultant were well-supported. This approach, backed by ROI analysis, positions CRT for sustainable growth. Great work!
Project Management for Innovation, Commercialization, and Entrepreneurship
University of Guelph
Sales and Commercial Outreach
Circular Rubber Technologies, Inc
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