Venture for Canada Intrapreneurship Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: [ Be sure to include details about your organization’s culture to sum up why a student would love to work with you/N’oubliez pas d’ajouter des détails sur la culture de votre organisation pour résumer pourquoi un étudiant voudrait collaborer avec vous.] We're launching a new product called ProInstinct. A spatial awareness training application for Soccer Clubs and their athletes We've got the ability to expand to other sports and aim to develop athletes holistically and in line with club and national organization objectives Sports, connecting with others, collaboration is more important than ever in a COVID era and we're helping to empower the organizations that foster this as well as balancing health challenges due to restrictions KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Deepen market research of competitors Identify potential customers and their values/sizes of organizations (as well as their contact info/social media) Design and curate messaging for our product IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Online Research Communication Marketing strategy FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Summary of Market, Summary of messaging, potential buyers/clubs list and marketing WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 4 students

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for (1) marketing students or team. The primary focus for the student(s) will be: Market Research - Expand on our current competitive analysis/landscape; identify key messaging for ProInstinct. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) Market Research - For the student(s) to help us gain a better understanding of our target market position and our product and pricing with our target customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and establish ourselves as industry experts Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (Linkedin, Hubspot) Content development, including Medium/LinkedIn articles, social posts and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: (E-mail, Slack, Google Meet) Primary contact : (Leigh Sembaluk, CEO) Secondary contact: (Alexandra Aleksandrova, Head of Product)

Data Analysis

We're a sports tech performance company and we'd like students to help analyze our datasets and pipeline to generate useful insights from the data we collect. From this analysis, we hope to visualize data collected from hardware to test reliability/validity by taking raw data to display in a real-world viewpoint We are working with temporal-spatial data that will be given to the students at various stages of our analysis and they will work with a top level data scientist/analyst (PhD) to: - Use various mathematical and statistical methods to transform data - Use tools/visualizations to view data. Student(s) must have the ability to code in python, MATLAB, and/or react. Please apply/contact for more information.

Data Analysis

We're a sports tech performance company and we'd like students to help analyze our datasets and pipeline to generate useful insights from the data we collect. From this analysis, we hope to visualize data collected from hardware to test reliability/validity by taking raw data to display in a real-world viewpoint We are working with temporal-spatial data that will be given to the students at various stages of our analysis and they will work with a top level data scientist/analyst (PhD) to: - Use various mathematical and statistical methods to transform data - Use tools/visualizations to view data. Student(s) must have the ability to code in python, MATLAB, and/or react. Please apply/contact for more information.