Communication Specialist

The main goal for the project is to create and execute a communication strategy for both B2C and B2B audiences, specifically targeting women in tech and companies looking to increase gender diversity on their teams. The strategy will include blog posts for the trytoast.ca website, weekly newsletter content for women in tech, monthly newsletter content for companies to encourage them to hire more women in tech, and email workflows for new subscribers.

B2B Lead Generation Specialist

The main goal for the project is to identify and evaluate potential outbound sales leads for TryToast's growth team. The project also involves creating a strategy and compiling a list of potential leads to help the growth team identify the best ways to approach these leads for sales opportunities. This will involve several different steps for the learners, including: Researching and understanding TryToast's target market and ideal customer profile. Identifying potential outbound sales leads through market research and data analysis. Evaluating the potential leads based on their fit with TryToast's offerings and values. Developing a strategy for approaching the identified leads and creating a comprehensive list of potential leads. Collaborating with the growth team to determine the best ways to approach the leads for sales opportunities.

Research Analyst, Women in Technology

The main goal for this project is to conduct a research study on companies in Alberta's growing tech sector, to determine how many boards have gender equity, with supplemental data on women holding influential roles in the tech sector such as CTO or CIO. Research and compile a list of all tech companies in Alberta. Gather data on the gender composition of boards in these technology companies. Analyze the data to determine the percentage of women in influential roles in the technology sector in Alberta. Work with Toast's partner organization to co-create a report summarizing the findings.

Graphic Design Intern

The main goal for the project is to design social assets for Toast: a membership-based collective that connects women to roles in tech. The assets will be used to promote the company's mission and connect with potential members and partners on social media channels. This will involve several different steps for the students, including: Understand Toast's brand identity, mission, and target audience. Get to know Toast's brand voice, tone and sense of humour. We like the push the limits: both in our brand identity, and the quality of work we put out. Create designs for social media posts, banners, and other promotional materials using canvas, Adobe Photoshop, and InDesign. Collaborate with Toast's Marketing Lead and Founders to ensure the designs align with the company's messaging and goals. Incorporate feedback and make revisions to the designs as needed.

Product Intern: Strategic Roadmap & Funding Blueprint

To develop a detailed one-year roadmap for the company’s technical builds and programming expansion from August 2024 to July 2025. This roadmap will outline the resource requirements and integrate a non-dilutive funding strategy with clear timelines and a toolkit to ensure successful implementation.

Webflow Website UI Update

The main goal for the project is to update the TryToast.ca website with a new user interface that has already been designed. This will involve several different steps for the students, including: - Reviewing the existing TryToast website and understanding the current user interface design. - Implementing the new UI design from Sigma designs into the Webflow platform. - Ensuring the new UI is responsive and functions properly on different devices. - Testing the updated website to ensure all elements are working as intended. - Collaborating with the TryToast team to gather feedback and make any necessary adjustments.

Product Testimonial Videos

The main goal for the project is to create a product testimonial video by interviewing participants of the Toast Champions Program. The video should be edited for multiple platforms including YouTube and TikTok. This will involve several different steps for the students, including: - Securing a location and backdrop for recordings. - Conducting interviews with participants of the Champions Program. - Capturing and editing interviews in the dead pan style. - Adapting the video for multiple platforms including YouTube and TikTok.

Digital Marketing Content Project

The main goal for the project is to create valuable content for a digital marketing sales funnel for Toast - a collective for women in tech. This will involve developing email marketing workflows specific to certain segments of the target B2C audience to drive sales and conversions.