Business Acquisition Analysis
Our company is in the process of acquiring new businesses and expanding our market reach. To ensure a successful acquisition strategy, we are seeking to gain insights into how our target audience perceives our brand and competitors. This will help us identify our competitive advantages and optimize our marketing approach. We are looking to collaborate with students to conduct a comprehensive competitive analysis of our target businesses. This project will involve several key steps: Familiarizing students with our company, its products/services, and our target market. Identifying current and potential future competitors in the market. Creating a matrix to compare features and offerings between our company and competitors. Summarizing our competitive advantages and disadvantages relative to the identified competition. As a bonus, we would also like students to recommend strategies for differentiating our company through product/service offerings and messaging. This project will provide valuable insights that will inform our acquisition strategy and help us achieve our business growth objectives. We are excited to work with talented students who are eager to apply their skills to real-world business challenges.
Construction Project Documentation Organization
The main goal for the project is to create a set of construction forms or spreadsheets that will aid in organizing the documentation process of the projects for 4C's Of Design And Build Ltd. This will involve several different steps for the learners, including: - Understanding the documentation requirements for construction projects. - Creating construction forms or spreadsheets using SmartSheets or Google Docs. - Organizing the forms or spreadsheets in a document central location such as Drive.
Website Redesign and Lead Capture System Implementation for 4C's Of Design And Build Ltd.
The main goal for the project is to update the company's existing website on the WIX platform to look more attractive and to implement an effective lead capture system that can attract new business. The website should also be appealing for visitors to engage and make inquiries that lead to potential business. This will involve several different steps for the learners, including: - Analyzing the current website design and identifying areas for improvement. - Redesigning the website to make it more visually appealing and user-friendly. - Implementing a lead capture system to attract new business leads. - Testing the redesigned website and lead capture system for functionality and effectiveness.
Automated Workflow for Construction Project Execution
The main goal for the project is to build an automated workflow for the operational process of executing a construction project for 4C's Of Design And Build Ltd. This will involve several different steps for the learners, including: - Understanding the current operational process for executing a construction project. - Identifying areas within the process that can be automated for efficiency. - Developing a workflow management system that can automate the identified areas. - Testing the automated workflow system and making improvements based on feedback. - Implementing the automated workflow system within the company's operations.
Financial Business Plan
We are excited to be launching a new business, (name of business and brief description of what the company will do). With any launch, having a financial plan is one of the keys to success, and we would like to involve students in creating one for our new venture. This will involve several different steps for the students, including: Learning about our business strategy from various employees to become familiar with our goals, mission, and products. Creating forecasts using Excel (or another financial software) for sales in the first year of operation as well as an income projection (conservative and aggressive). Working with our team to develop an expense budget. Conducting a break-even analysis timeline using financial projections. Reporting on projected assets and liabilities. Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projection.
Digital Marketing Strategy
We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?
Animated Video Creation
Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.
Customer Journey Mapping
Our company advertises thousands of products online. The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.
Website Development
Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.